【正文】 rategy and benefitting policy. Furthermore it chose the most successful SNS website as an example to analyze. Finally it described the future develop trends of SNS website. Keywords: Emerce Profit model Promotion Strategy V 目 錄 前 言 .............................................................................................................................. 1 1 SNS 現(xiàn)狀調(diào)研與分析 .................................................................................................. 2 SNS 概念 ................................................................................................................ 2 SNS 的簡介 ................................................................................................... 2 SNS 的發(fā)展史 .................................................................................................. 3 SNS 的技術(shù) ...................................................................................................... 4 SNS 的六度關(guān)系理論 ...................................................................................... 4 SNS 現(xiàn)狀分析 ........................................................................................................ 5 SNS 用戶特征分析 .......................................................................................... 5 SNS 用戶需求分析 .......................................................................................... 5 SNS 網(wǎng)站現(xiàn)狀分析 .......................................................................................... 7 SNS 發(fā)展和應(yīng)用 .................................................................................................... 8 2 SNS 推廣策略分析 .................................................................................................... 10 SNS 推廣戰(zhàn)略分析 .............................................................................................. 10 分析需求吸引 “點 ”用戶 ................................................................................ 10 線上擴大網(wǎng)站知名度爭取 “面 ”用戶 ............................................................ 10 尋找領(lǐng)袖 “點 ”用戶 ........................................................................................ 10 線下爭取 “面 ”用戶 .........................................................................................11 SNS 的推廣方法及分析 ...................................................................................... 12 軟文營銷 ....................................................................................................... 12 好友邀請營銷 ............................................................................................... 12 口碑營銷 ....................................................................................................... 13 事件營銷 ....................................................................................................... 13 友情鏈接 ....................................................................................................... 13 郵件群發(fā) ....................................................................................................... 13 活動營銷 ....................................................................................................... 14 廣告 ............................................................................................................... 14 3 SNS 盈利模式分析 .................................................................................................... 15 VI 廣告模式 .............................................................................................................. 16 分眾性 ........................................................................................................... 16 活動性 ........................................................................................................... 17 虛擬性 ........................................................................................................... 17 AVATAR 模式 .......................................................................................................... 18 會員收費模式 ...................................................................................................... 19 接入社區(qū)網(wǎng)站收費模式 ...................................................................................... 20 增值服務(wù)模式 ...................................................................................................... 21 無線增值 ........................................................................................................ 21 虛擬增值 ........................................................................................................ 21 增值服務(wù)發(fā)展 ................................................................................................ 21 4 校內(nèi)網(wǎng)推廣及盈利模式分析 .................................................................................... 22 校內(nèi)網(wǎng)簡介 .......................................................................................................... 22 校內(nèi)網(wǎng)新定位 .................................................................................................... 22 校友群體的普遍性 ........................................................................................ 23 群體升級帶來平臺的新定位 ........................................................................ 23 校內(nèi)網(wǎng)的推廣營銷 ............................................................................................ 24 校內(nèi)網(wǎng)的盈利模式 ............................................................................................ 24 廣告收入 ....................................................................................................... 24 虛擬禮物 ....................................................................................................... 25 互聯(lián)網(wǎng)增值服務(wù) ........................................................................................... 25 校內(nèi)網(wǎng)二手平臺 ........................................................................................... 25 校內(nèi)網(wǎng)招聘平臺 .......................................................