【正文】
example Guangzhou Sports University leisure sports professional Li Jun Guide teacher Ye Xiangcai Abstract: With the reform and opening up, the rapid development of economy, people39。s living standards and the increase of the working pressure, the emergence and development of the depression effect of their own health and the pursuit of spiritual and guide the leisure sports enterprises, the survey on Guangzhou city leisure sports enterprises can not only discover the problems and shortings, but also the need to change to provide reference for leisure and business strategy, the use of literature and data, statistical method, parative method, interview method, according to Wei sports crown Guangzhou city planning pany in the past two years the business case study, found that the crown Granville pany main business in contracting business planning activities and the swimming pool, other business also the relative improvement, embody leisure sports enterprises as the main business, the development trend of diversification. Key word: The city of Guangzhou Leisure sports Enterprise Development Trend 1. 前言 隨著經(jīng)濟的高速發(fā)展,人民生活水平的提高,近年來人們對待休閑體育的態(tài)度發(fā)生巨大的轉(zhuǎn)變,已經(jīng)將休閑體育作為自身發(fā)展的必需品,減壓,鍛煉身體,交際等這些方面都可以體現(xiàn)休閑體育的重要性,由請人吃飯到請人運動的轉(zhuǎn)變,充分體現(xiàn)人們享受休閑體育所帶來的樂趣, 來滿足 精神減壓和鍛煉身體各方面的需要 。 本研究 以冠威體育活動策劃公司為例的調(diào)查 對象,對其進行個案研究,旨在 對這些中小型休閑體育企業(yè)的服務(wù)以及經(jīng)營 等情況進行剖析 , 為中小型 休閑體育 服務(wù) 企業(yè)的發(fā)展提供可借鑒的經(jīng)驗 , 提高中小型休閑體育拂去企業(yè)的競爭力。 訪問調(diào)查法 主要圍