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20xx Global Retail Development Index Emerging Market for Rank Country Figure 1: . Kearney Global Retail Development Index, 20xx Current market saturation 3. Number of 2. Modern international Geographic 1. Country retail area per retailers in area risk inhabitant the country 4. Time pressure Grade 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Russia Slovak Republic China Hungary India Turkey Morocco Egypt Vietnam Tunisia South Korea Chile Bulgaria Slovenia Philippines Malaysia Romania Thailand Latvia Ukraine South Africa Czech Republic Mexico Taiwan Venezuela Indonesia Hong Kong Poland Israel Colombia On the radar screen To consider Weight Eastern Europe Eastern Europe Asia Eastern Europe Asia Mediterranean Mediterranean Mediterranean Asia Mediterranean Asia Americas Eastern Europe Eastern Europe Asia Asia Eastern Europe Asia Eastern Europe Eastern Europe Africa Eastern Europe Americas Asia Americas Asia Asia Eastern Europe Mediterranean Americas To avoid 40% 51 59 67 71 48 44 55 52 49 54 67 56 48 74 52 61 46 59 61 34 55 67 61 62 36 38 78 65 61 34 0 = high risk 100 = low risk 20% 95 80 73 69 100 72 98 98 99 85 44 73 62 20 32 60 73 84 50 98 79 47 83 74 78 92 51 78 12 82 0 = saturated 100 = not saturated 20% 76 59 41 53 94 76 88 88 82 88 59 94 76 82 76 59 59 35 82 94 82 29 53 47 88 71 41 0 94 82 0 = saturated 100 = not saturated 20% 87 100 86 69 34 86 18 24 17 13 54 10 54 34 73 42 59 47 29 22 6 66 13 15 18 18 5 39 9 4 0 = no time pressure 100 = urgency to go 100% 72 71 67 67 65 64 63 63 59 59 58 58 58 57 57 57 57 56 56 56 55 55 54 52 51 51 50 49 48 47 Sources: . Kearney analysis。 Euromoney database。 World Bank Reports Legend Key Introduction Saturated home markets, fierce petition and restrictive legislation have relentlessly pushed major food retailers into globalization mode. In 20xx, the top 30 food retailers had extended their empires into 85 different countries — several times the 15 countries where they had a presence a decade earlier. But global expansion does not guarantee an easy harvest. Two out of three retailers fail to meet their initial financial targets when they enter developing countries. Despite the challenges, going global is an essential element of top retailers’ growth strategies. To help retailers maximize their return on international expansion, . Kearney has conducted research on which emerging countries represent the best opportunities and what actions foster success. The findings reveal that although retailers rightly focus on store format and method of entry when they create expansion plans, they often neglect two equally important factors: timing and flexibility. To address the timing of international expansion, . Kearney developed the Global Retail Development IndexTM(GRDI), which ranks emerging countries based on economic and political risk, the level of retail saturation, and the difference between gross domestic product (GDP) growth and retail growth (see sidebar: The GRDI Methodology). In 20xx, the GRDI highlighted China as the opportunity of the year. Eight retailers have settled in China since then—making the country a slightly less attractive target due to increased petition. For 20xx, Russia won the highest marks (see figure 1). But emerging countries turn into mature markets rapidly. Consider Poland, a retailer’s El Dorado just five years ago, which is now crowded, with more than 17 international retailers. Retailers in the United States seem poised to expand more aggressively, but overall, this year sh ows a marked pause in many retailers’ race to globalization. Although they entered 19 new countries last year, the figure this year is estimated at 12. It seems . retailers are more intent on reinforcing their existing bases. They’ll need to。 local retailers are countering the foreign onslaught by forming their own strong conglomerates such as the Bailian Group in China, the Six Sevens alliance in Russia and the Almacenes Exito and Cadenalco merger in Columbia. What are the secrets to success? There’s no single formula—no best type of store, no best ownership structure (see sidebar: What Do They Think?). The retailers poised for growth will be those that look to the leaders in international expansion, use time as a critical strategic ponent, and demon strate flexibility during implementation. Emerging Market Priorities for Food Retailers Retailers rank flexibility and timing as the two least important factors in successful global expansion. Our analysis, however, reveals a dif ferent answer. Indeed, we found that flexibility in the implementation process is key to selecting the store format and entry model that best fits both internal strategies and external circum stances. The supermarket format dominates emerging markets today, with 56 percent of panies on average taking this approach. The hypermarket format is the fastest growing in terms of number of stores (63 percent CAGR