【正文】
第一篇:國(guó)際商務(wù)管理期末考試復(fù)習(xí)題[范文]跨國(guó)公司的經(jīng)營(yíng)特征:全球戰(zhàn)略目標(biāo)、全球一體化經(jīng)營(yíng)、靈活多樣的經(jīng)營(yíng)策略、強(qiáng)大的技術(shù)創(chuàng)新能力、具有較大的經(jīng)營(yíng)風(fēng)險(xiǎn)國(guó)際生產(chǎn)折衷理論基本觀點(diǎn):核心是,企業(yè)跨國(guó)經(jīng)營(yíng)是該企業(yè)具有的所有權(quán)特定優(yōu)勢(shì)、內(nèi)部化優(yōu)勢(shì)和區(qū)位優(yōu)勢(shì)綜合作用的結(jié)果。國(guó)際商務(wù)的宏觀環(huán)境:制度與市場(chǎng)環(huán)境、政治與法律環(huán)境、經(jīng)濟(jì)和技術(shù)環(huán)境、社會(huì)文化環(huán)境區(qū)域經(jīng)濟(jì)一體化依據(jù)其經(jīng)濟(jì)結(jié)合程度和相互依存關(guān)系,可分為:自由貿(mào)易區(qū)、關(guān)稅同盟、共同市場(chǎng)、經(jīng)濟(jì)聯(lián)盟和完全經(jīng)濟(jì)一體化。國(guó)際商務(wù)經(jīng)營(yíng)形式:(1)出口:①間接出口②直接出口(2)非股權(quán)安排:①技術(shù)授權(quán)②其他非股權(quán)安排形式(3)股權(quán)投資形式,它主要是指對(duì)外直接投資跨國(guó)并購(gòu)的方式:股票替換、債券互換、現(xiàn)金收購(gòu)、以及這三種方式的綜合使用??鐕?guó)公司組織結(jié)構(gòu)的變化趨勢(shì)(1)扁平化,由傳統(tǒng)的金字塔形象扁平化發(fā)展是當(dāng)前企業(yè)組織結(jié)構(gòu)變革的主要形式。(2)跨國(guó)公司地區(qū)總部,是指跨國(guó)公司為更好實(shí)現(xiàn)其全球經(jīng)營(yíng)戰(zhàn)略目標(biāo),在區(qū)域內(nèi)某東道國(guó)設(shè)立一個(gè)區(qū)域型管理機(jī)構(gòu)。(3)網(wǎng)絡(luò)化,隨著經(jīng)濟(jì)全球化的發(fā)展和互聯(lián)網(wǎng)技術(shù)在國(guó)際經(jīng)營(yíng)活動(dòng)中的廣泛應(yīng)用,西方一些大型跨國(guó)公司的組織結(jié)構(gòu)開(kāi)始向網(wǎng)絡(luò)化發(fā)展。(4)學(xué)習(xí)型組織,是指能熟練地創(chuàng)造、獲取和傳遞知識(shí),同時(shí)也善于修正自身的行為,以適應(yīng)新的知識(shí)和見(jiàn)解的組織。國(guó)際分銷渠道策略(1)直接渠道與間接渠道策略(2)渠道長(zhǎng)度策略(3)渠道寬度策略國(guó)際技術(shù)轉(zhuǎn)移的方式(1)國(guó)際商品貿(mào)易(2)國(guó)際技術(shù)許可(3)國(guó)際許可經(jīng)營(yíng)(4)國(guó)際技術(shù)咨詢與服務(wù)(5)技術(shù)所有權(quán)轉(zhuǎn)移(6)與國(guó)際工程承包、國(guó)際合作生產(chǎn)和國(guó)外直接投資相結(jié)合的技術(shù)轉(zhuǎn)移1國(guó)際人力資源管理的國(guó)際策略:名族中心策略、多中心策略、全球中心策略、混合策略1中國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)戰(zhàn)略分析(1)經(jīng)營(yíng)主體:第一,專業(yè)外貿(mào)公司和大型貿(mào)易集團(tuán)。第二,大型生產(chǎn)型企業(yè)或企業(yè)集團(tuán)。第三,大型服務(wù)企業(yè)與銀行或其他非銀行金融企業(yè)。(2)經(jīng)營(yíng)方式:第一,貿(mào)易型。第二,契約型,第三,投資型(3)行業(yè)選擇,首先,投資境外建立資源開(kāi)發(fā)生產(chǎn)基地,參與開(kāi)發(fā)對(duì)我國(guó)經(jīng)濟(jì)發(fā)展和國(guó)家安全具有重要意義的石油、天然氣等能源以及礦產(chǎn)、森林與漁業(yè)等資源,是我國(guó)企業(yè)開(kāi)展國(guó)際化經(jīng)營(yíng)的重要目標(biāo)。其次,積極到境外投資興辦一些投資少、見(jiàn)效快的中小企業(yè)。最后,一些資金和實(shí)力雄厚、國(guó)際化經(jīng)營(yíng)經(jīng)驗(yàn)豐富的大型企業(yè)可以到境外投資建立技術(shù)含量較高的生產(chǎn)企業(yè)。(4)區(qū)位選擇(5)技術(shù)選擇:①我國(guó)在一些行業(yè)擁有的小規(guī)模生產(chǎn)技術(shù)和勞動(dòng)密集的適用技術(shù)②我國(guó)已經(jīng)引進(jìn)、吸收、消化,并從應(yīng)用角度加以一定的創(chuàng)新后更加經(jīng)濟(jì)有效的技術(shù)③我國(guó)擁有自主知識(shí)產(chǎn)權(quán)的技術(shù)④部分高新技術(shù)。(6)人才培養(yǎng)第二篇:國(guó)際商務(wù)函電復(fù)習(xí)題 learn from your Chamber of Commerce that you are in the market for 。 hope you39。ll take this opportunity to expand your are airmailing you under separate cover our latest pricelist and ,你們是一家信譽(yù)良好的紡織品進(jìn)口商。,愿與貴公司建立業(yè)務(wù)關(guān)系。 sir or MadamWe have refer to your bank by Co place done about/vegavding cvedit appciated give which/that with contidenceWe are glad to inform you that you “panda”brand color TV sets have found a good market here 欣告近來(lái)你“熊貓”牌彩色電視機(jī)在我方市場(chǎng)很暢銷We sill appveciate it if you can us the latest prilelist and sample books for our vefevence 如能寄來(lái)最新價(jià)目單和樣本供我方參考,不勝感激Only the goods fine in quality but can intevest our customer只有質(zhì)優(yōu)價(jià)廉的產(chǎn)品才能吸引我方客戶The offer is firm, subject to your confirmation reaching us before March本報(bào)盤為實(shí)盤,以你方的確認(rèn)于三月五日前到達(dá)我方條件Relative samples and quotations were sent to you by separate airmail In view of your being our old customers,we agree to supply the goods at your ,我們同意按你方的價(jià)格供貨We are offevingthe cavpioned goods without engagement as follows –關(guān)于標(biāo)題商品,我們現(xiàn)報(bào)無(wú)約束力的發(fā)盤如下:If you have no dispute after receiving the sample it soon so that we can arrange production收到樣品后,如無(wú)異議,請(qǐng)盡快確認(rèn)以便我們安排生產(chǎn)We are acknowledging/in offering shipment inform you sales cost reduce market send,give ,showA reasonable reduction in price will at trace more cusstorner to order價(jià)格上的合理減讓將會(huì)吸引更多的客戶訂購(gòu)As your price is too have to cancle the deal由于你方價(jià)格過(guò)高,我們不得不取消這筆交易It is hope that you can see your望設(shè)法按老價(jià)格接受我方訂單,因?yàn)楝F(xiàn)價(jià)將使我們無(wú)利可圖We veqvet that we can’t accept your counteroffer as our quotation for buttons is in line with the current market抱歉不能接受你們的還盤,因我方紐扣的報(bào)價(jià)與當(dāng)前的市場(chǎng)行情相符 As the price of raw matevids has been rising we regert that we can’t meet your requirement of a further price reduction由于原料價(jià)格不斷上漲,歉難滿足你方再次降價(jià)的要求There is every indication that the market will decline soon please further consider out counteroffer種種跡象表明近期行情將會(huì)下跌,望重新考慮我方還盤。If the product ply with the requirements of our customers we believe you can get substantial repeat order from them如果產(chǎn)品符合我方客戶的要求,我們相信你們會(huì)從他們那里獲得許多的續(xù)訂單 We regret to inform you that we can’t accept your order for 1000sets of puters now owing to heavy mitments歉告由于大量承約我們暫不能接受你一千臺(tái)電腦的訂單We are glad to inform you that the good under the capitiond order aresuppliable/auailable from stock欣告你方,標(biāo)題訂單項(xiàng)下的貨物有現(xiàn)貨可供86頁(yè)必考We believe that the initial translation between us will further promote the trade to our mutually benefit我們相信這首筆交易將促進(jìn)雙方互利貿(mào)易的進(jìn)一步發(fā)展。Please rest assured that we will execute your order within the stipulated time 請(qǐng)放心我們一定會(huì)在規(guī)定的期限內(nèi)完成你方訂貨If you can make a reduction of 3% in your price we shall be glad to order another 500dozen如果你方能在價(jià)格上減少百分之三,我們將樂(lè)于再訂500打Substitute 代用品pongee silk 6311 6311號(hào)柞絲綢 push the sale of 推銷Rush 一大批 remend 推薦 rayon 人造絲 exceed 超過(guò) distributor 經(jīng)銷商 Manufacture 制造 evidence 證據(jù)Thank you for your fax of may9 confirming/accepting for find that back fast exhausted afraid well keenWe are sending you our sales confirmation duplicate please sign and return one copy for our file茲寄第456號(hào)銷售確認(rèn)書一式兩份,請(qǐng)簽退一份以便存檔We confirm your offer of august 4and enclosed please find our order茲確認(rèn)你方八月四日?qǐng)?bào)盤并隨附訂單那一份If your quotation is reasonable ,we will try to perhuade our clients to accept it如果你報(bào)價(jià)合理,我們會(huì)設(shè)法說(shuō)服客戶成交We suggest paying by 90days L/C for this fvansaction對(duì)于這筆業(yè)務(wù),我方建議以九十天的遲期信用證付款Please aqree to conclude the business on D/P basis as usual請(qǐng)你們?nèi)院瓦^(guò)去一樣同意按“付款交單”的條件成交In view of our long fviendly business relations we accept D/P after sight只是鑒于我們之間長(zhǎng)期友好業(yè)務(wù)關(guān)系,我們才接受遠(yuǎn)期付款交單We wonder if you would consider accepting D/P or D/A for this ,你方能否考慮接受承兌交單或付款交單?We have instructed our bank to open an irrevocable, confirmed L/C in your favor for an amount of US $10000, expiring on 31st ,金額為一萬(wàn)美元的,保兌的、不可撤銷的信用證,該證于十二月三十一日到期As the L/C is valid till the end of Aug.,please execute our order within the time ,務(wù)請(qǐng)?jiān)诤贤?guī)定的時(shí)間內(nèi)履行我訂單。132頁(yè)IV 考We would appreciate your extending L/C to and for shipment and negotiation 第三篇:國(guó)際商務(wù)管理格條款中()組成。得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..2.(4分)經(jīng)營(yíng)地域比較廣闊而且地域差異較大的企業(yè),一般而言,應(yīng)建立(得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..3.(4分)下列哪一項(xiàng)不屬于限制性條款的內(nèi)容?()得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..4.(4分)國(guó)際貨幣基金組織成立于()。得分:0 知識(shí)點(diǎn):)國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..5.(4分)在合同的數(shù)量條款中明確規(guī)定交貨數(shù)量的增減幅度的條款稱為()得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..6.(4分)下列憑實(shí)物表示品質(zhì)的是()。得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..7.(4分)關(guān)稅可以分為()、從價(jià)稅、選擇稅三種、從價(jià)稅、混合稅三種、從價(jià)稅、選擇稅和混合稅四種得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..8.(4分)中國(guó)商品交易會(huì),又稱(),創(chuàng)辦于1957年,每年在春秋舉辦兩次。得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..9.(4分)下列不屬于廣告預(yù)算確定方法的是()。得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..10.(4分)以下屬于仲裁協(xié)議內(nèi)容的是()得分:0 知識(shí)點(diǎn):國(guó)際商務(wù)管理作業(yè)題 考查要點(diǎn): 試題解答: 總結(jié)拓展:..11.(4分)選擇生產(chǎn)地點(diǎn)的兩種