【正文】 Copyright 2023 ACNielsen 2023 Copyright 2023 ACNielsen 2 ? . ? ? , ? . Copyright 2023 ACNielsen 3 , 。 02 , 0 0 04 , 0 0 06 , 0 0 08 , 0 0 01 0 , 0 0 01 2 , 0 0 0JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF0302004006008001 , 0 0 01 , 2 0 01 , 4 0 01 , 6 0 0V o l u me Sa l e s(0 0 0 T o n ) V a l u e Sa l e s (0 0 0 R mb ) 6% 9% 4 Months Growth vs YA 2% 3% Volume Value MAT Growth vs YA Copyright 2023 ACNielsen 4 , . 。 1 , 7 4 11 , 8 8 52 , 0 8 51 3 , 6 2 61 4 , 0 9 41 , 4 5 24 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a l230 2472 , 2 4 52 , 4 2 3100961191494 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a l () () 6% 9% 3% 8% 11% 7% 20% 26% 4 2% 0% 6% 14% 3% 2% 5% 17% ? 03 02 Copyright 2023 ACNielsen 5 050100150200250J F 0 1 M A 0 1 M J 0 1 J A 0 1 S O 0 1 N D 0 1 J F 0 2 M A 0 2 M J 0 2 J A 0 2 S O 0 2 N D 0 2 J F 0 3O I L UV O T H ER SR EG L O T I O N U C L O T I O N M I L K L O T I O N , () Copyright 2023 ACNielsen 6 10 National, Body Base XX NIVEA 0 VASELINE 6 SOFTSENSE 2 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg ? . LONG LI QI YU MEI JING AN AN 2 SMISS 2 1 BAI QUE LING 2 MININURSE 1 Copyright 2023 ACNielsen 7 10 National, Body Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX NIVEA VASELINE 7 SOFTSENSE LONG LI QI 10 SAKULA 4 AN AN MININURSE 1 YU MEI JING 2 CATHY 1 ? . Copyright 2023 ACNielsen 8 。 ( ) 100 11 4 26 25 56 54 80 4 4M 03 ? . () 100 7 4 17 14 59 21 66 3 ( ) 4M 03 Copyright 2023 ACNielsen 9 , 2 4 . 59 . 21 1 . 63 2 . 51 8 . 9 1 5 . 3T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV o l u m e B a s e1 3 . 54 . 17 . 22 5 . 42 2 . 2 2 0 . 8T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV a l u e B a s e4 03 Copyright 2023 ACNielsen 10 , National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX VASELINE 7 NIVEA SOFTSENSE YU MEI JING BAI QUE LING 1 XILI HAI ER MIAN 2 GONG DENG XIAN ZI 3 1 16 ?YU MEI JING priced about 60rmb/kg. Copyright 2023 ACNielsen 11 , 03, 02 YU MEI JING 8 BAI QUE LING PEARS 1 0 FA TOBABY XILI 0 1 XX VASELINE NIVEA 8 10 9 SOFTSENSE 4 National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg Copyright 2023 ACNielsen 12 . 220 。 4 . 9 4 . 97 . 55 . 93 . 7 4 . 25 . 28 . 21 1 . 34 . 28 . 81 4 . 29 . 91 1 . 21 . 20 . 80 . 91 . 31 . 53 . 43 . 64 . 24 . 23 . 82 . 902468101214161820JF 0 1 M A