腦白金的廣告曾經(jīng)被很多的所謂廣告業(yè)內(nèi)人士評價為缺乏(已修改)
2025-01-18 12:38 本頁面
【正文】 1 MKT201 – Buyer Behavior Chapter 8 Supplementary Examples 2 Sleeper Effect In political campaigns during important elections, undecided voters often see negative advertisements about a party or candidate running for office. At the end of the advertisement, they also might notice that the opposing candidate paid for the advertisement. Presumably, this would make voters question the truthfulness of the advertisement, and consequently, they may not be initially persuaded. However, even though the source of the advertisement lacked credibility, voters will still be more likely to be persuaded later, and ultimately, vote against the candidate in the advertisement. 3 Sleeper Effect 4 Stealth Buzz Marketing 5 Comparative Advertising 6 Comparative Advertisin
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