福州大學(xué)戰(zhàn)略管理chapter01(已修改)
2025-01-15 14:49 本頁(yè)面
【正文】 1 The Management of Strategy (Concepts and Cases) 戰(zhàn)略管理：概念與案例 Part I: Strategic Management Inputs 第 Ⅰ 篇 : 戰(zhàn)略管理的輸入 Chapter 1: What is Strategic Management 第 1章 : 戰(zhàn)略管理和戰(zhàn)略競(jìng)爭(zhēng)力 2 Chapter 1: What is Strategic Management 第 1章 : 戰(zhàn)略管理和戰(zhàn)略競(jìng)爭(zhēng)力 ? Overview: Eight content areas 概要 : 八大領(lǐng)域 ? Nature of Competition 戰(zhàn)略競(jìng)爭(zhēng)力的特性 ? The 21st Century Competitive Landscape 21世紀(jì)的競(jìng)爭(zhēng)格局 ? I/O Model of AboveAverage Returns (AAR) 超額利潤(rùn)的行業(yè)組織模型 ? ResourceBased Model of AAR 超額利潤(rùn)的資源基礎(chǔ)模型 Overview: Eight content areas (cont’d) 概要 : 八大領(lǐng)域 (續(xù)） ? Strategic Vision and Mission 戰(zhàn)略愿景和使命 ? Stakeholders 利益相關(guān)者 ? Strategic Leaders 戰(zhàn)略領(lǐng)導(dǎo)者 4 Case study: Nature of Competition: Boeing vs. Airbus 案例分析 競(jìng)爭(zhēng)力的特性 : 波音與空中客車(chē) ? Boeing 波音 ? Historically a global leader in airplane manufacturing 歷史上飛機(jī)生產(chǎn)的全球領(lǐng)先者 ? Revenue from mercial aircraft division gov?t contracts 收入主要來(lái)源于商用飛機(jī)生產(chǎn)和政府合同 ? Regained supremacy in 2023: more 787 super jumbo orders vs. Airbus?s more efficient A380 ? 2023年重新奪回霸權(quán) : 波音 787超大型飛機(jī) vs. 空中客車(chē)的 A380飛機(jī) ? Changed strategy and design 改變戰(zhàn)略和設(shè)計(jì) ? Different production process 不同的生產(chǎn)過(guò)程 ? Smaller plane (787 Dreamliner) 更小的飛機(jī) (787 夢(mèng)想系列 ) Case study: Nature of Competition: Boeing vs. Airbus 案例分析 競(jìng)爭(zhēng)力的特性 : 波音與空中客車(chē) ? Airbus 空中客車(chē) ? EU Government owned and subsidized 歐洲政府擁有所有權(quán)并為其提供補(bǔ)貼 ? Won petitor battle with Boeing between 2023 2023 20232023年贏得與波音公司的競(jìng)爭(zhēng) ? Responded to customer demands with more efficient A380 aircraft 用更具效率的 A380飛機(jī)來(lái)滿(mǎn)足顧客的需求 6 1. Nature of Competition: Basic concepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Strategic Competitiveness 戰(zhàn)略競(jìng)爭(zhēng)力 ? Achieved when a firm formulate implements a valuecreating strategy ? 當(dāng)一個(gè)公司成功地制定和執(zhí)行價(jià)值創(chuàng)造的戰(zhàn)略時(shí)獲得 ? Strategy 戰(zhàn)略 ? Integrated and coordinated set of mitments and actions designed to exploit core petencies and gain a petitive advantage ? 設(shè)計(jì)用來(lái)開(kāi)發(fā)核心競(jìng)爭(zhēng)力、獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的一系列綜和的、協(xié)調(diào)的約定和行動(dòng) 1. Nature of Competition: Basic concepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Competitive Advantage (CA) 競(jìng)爭(zhēng)優(yōu)勢(shì) (CA) ? Implemented strategy that petitors are unable to duplicate or find too costly to imitate ? 實(shí)施的戰(zhàn)略競(jìng)爭(zhēng)對(duì)手不能復(fù)制或因成本太高而無(wú)法模仿 ? Above Average Returns 超額利潤(rùn) ? Returns in excess of what investor expects in parison to other investments with similar risk ? 一項(xiàng)投資的利潤(rùn)超過(guò)投資者預(yù)期能從其他相同風(fēng)險(xiǎn)的投資項(xiàng)目獲得的利潤(rùn) 8 1. Nature of Competition: Basic concepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Risk 風(fēng)險(xiǎn) ? Investor?s uncertainty about economic gains/losses resulting from a particular investment ? 一項(xiàng)特定投資的盈虧的不確定性 ? Average Returns平均利潤(rùn) ? Returns equal to what investor expects in parison to other investments with similar risk ? 一項(xiàng)投資的盈利水平與投資者預(yù)期從其他形同風(fēng)險(xiǎn)的項(xiàng)目獲得的利潤(rùn)相同的情況下產(chǎn)生的利潤(rùn) ? Strategic Management Process (SMP)戰(zhàn)略管理過(guò)程 (SMP) ? Full set of mitments, decisions and actions required for a firm to achieve strategic petitiveness and earn above average returns ? 一家公司想要獲取競(jìng)爭(zhēng)力和超額利潤(rùn)而采用的一整套約定、決策和行動(dòng) 9 2. The Strategic Management Process 10 2. 戰(zhàn)略管理過(guò)程 11 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Introduction: The Com
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