廣告文體的詞匯特點(diǎn)及其標(biāo)語(yǔ)的翻譯(已修改)
2025-01-08 23:22 本頁(yè)面
【正文】 廣告文體的翻譯一、廣告文體的詞匯特點(diǎn) 廣告的詞匯豐富多彩，但每一個(gè)詞的選擇與使用都服務(wù)于 “推銷商品 ”這一最終目的：? 形容詞及其比較級(jí)、最高級(jí)的使用? New, crisp, good, fine, big, fresh, great, delicious, real, full, sure, easy, bright, clean, safe, special, rich, natural, etc. 例 1 Famous worldwide gourmet cuisine. Excellent daily specials and mouthwatering desserts. 世界有名的美食烹調(diào)。精美的每日特色飯菜和令人垂涎的點(diǎn)心。例 2 Tender tailoring, gentle on your budget. 做工精巧細(xì)致；價(jià)格合理誘人 /包您滿意。 為了使更多的消費(fèi)者購(gòu)買(mǎi)自己的商品，商品廣告常通過(guò)比較來(lái)抬高自己。如：? 例 3 Tastes richer …mellower …more satisfying. 口味更濃 … …更醇 … …更令人滿意。? 例 4 It is smaller. It is lighter.(復(fù)印機(jī) )? “更加小巧輕便 ”? 例 5? Have you ever wondered why our special teas are the best here and there? 例 6 For the first time, there’s a remarkable gel that can give your hair any look you want – sleeker, fuller, straighter, curlier, more natural, even wet – without a drop of alcohol or oil. 一種前所未有，不同尋常的發(fā)乳問(wèn)世了。它可以使您的頭發(fā)隨心所愿 更光滑，更飽滿 ， 更直，更卷曲，更自然，更能保持潤(rùn)澤 絕不含一滴酒精或油脂。例 7 And along the way, you will enjoy the warmest, most personal service. 一路上您將享受最熱情、最周到的服務(wù)。例 8 Our philosophy is simple. To give you the most important things you want when you travel: the best location, the best standards and the special attention a businessman needs. 我們的宗旨很簡(jiǎn)單。讓您在旅行中得到企業(yè)家最
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