外貿(mào)函電格式-初學(xué)者(已修改)
2025-08-16 14:53 本頁面
【正文】 （1）建立業(yè)務(wù)關(guān)系與出口商建立業(yè)務(wù)關(guān)系的思路及信的結(jié)構(gòu)安排 在與出口商建立業(yè)務(wù)關(guān)系時，應(yīng)明確出口商的產(chǎn)品與本公司所需要的產(chǎn)品是否相吻合，然后提出自己針對產(chǎn)品的要求和貿(mào)易條件，同時也可以做簡單的自我介紹，讓出口商更了解本公司的情況及信譽。要特別明示交易內(nèi)容、條件，信用保證，并希望對方也告知這些條件，同時表示強烈交易愿望。1. Dear sirs,We owe your name to the First Commercial Bank at your end, through whom we understand that you are well experienced in the export of engineering equipment with service.We take this opportunity to introduce ourselves as one of the importers buying various kinds of machines. Upon receipt of , we shall see what items are of interest to us and pass our enquiries to you.We anticipate the pleasure of hearing from you in the near future.2. We have obtained your address from the Commercial Counselor of your Embassy in London and are now writing you for the establishment of business relations.2。發(fā)送正式邀請函的思路和信的結(jié)構(gòu)安排 發(fā)送建立合作商務(wù)關(guān)系應(yīng)說明本公司產(chǎn)品的優(yōu)良品質(zhì)、市場潛力及獲利情況。還應(yīng)介紹公司經(jīng)營的具體內(nèi)容和產(chǎn)品的優(yōu)勢，同時附寄公司的簡介、價目表、目錄等，以表示本公司合作的誠意。最后表示強烈交易愿望。Gentlemen,We are one of the leading exporters of First class cotton goods and enjoying an excellent reputation through fifty years39。 business experience. We are sure that you will be quite satisfied with our service and the excellent quality of our goods. We enclose herewith......We are looking forward to your early and favorable reply.3. 接受邀請函的思路及信的結(jié)構(gòu)安排 接受并答復(fù)對方邀請信函時，必須有禮貌地及時給對方完整的答復(fù)，以便樹立信譽和給讀者留下良好的印象，這是接受邀請函最重要的作用之一。信的開頭應(yīng)向?qū)Ψ奖硎局x意，并表示愿意與對方建立業(yè)務(wù)關(guān)系，同時表示愿意按對方的要求寄上相應(yīng)的產(chǎn)品目錄或價目表。信末要說明自己的保證與承諾，以確保對方對本公司的信任，為了樹立良好的信譽，在答復(fù)信函時應(yīng)注意：及時、禮貌和完整。Dear Sirs,We thank you for your letter of 5th this month, and shall be glad to enter into business relations with you.Complying with your request, we are sending you......Payment should be made by an irrevocable and conformed letter of credit. If you find business possible, please contact us for differs. (3) 還盤1。 要求降價的還盤業(yè)務(wù)思路及信的結(jié)構(gòu)安排 買賣雙方對某些交易條件討價還價,去信表明自己的要求或意見就是還盤．為了促進(jìn)早日成交，還盤還盤信給出適當(dāng)?shù)睦碛?選擇適當(dāng)?shù)慕嵌?這樣的還盤信還要注意表明降價的理由,例如,報價膏腴當(dāng)?shù)厥袃r,可以用較低的價格獲得類似質(zhì)量的商品,可以以別的供應(yīng)商處以較低的價格購進(jìn)該商品該商品的市場疲軟等，提出降假的幅度。 開頭句還盤信都是回信，要求降價的還盤信要感謝對方的報盤，接著表達(dá)不能接受報價的歉意。eg. Thank you for your offer of May 15 but regret that your prices are too high. 結(jié)尾句強調(diào)希望繼續(xù)磋商的愿望。eg. We hope to receive your early reply.2. 拒絕降價的還盤業(yè)務(wù)思路及信的結(jié)構(gòu)安排 拒絕降價就是對買方提出的價格條件的否定還盤。這樣的還盤信要注意強調(diào)堅持原價，無法降價的理由。例如，正處在銷售旺季，已收到對方所在地區(qū)進(jìn)貨尚的大量訂單、銷售利潤已低至極限，著眼點應(yīng)在該商品的質(zhì)量上等等?；蛘咄扑]對方購買與所要求價格相近的，價格較低的替代商品
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