中小企業(yè)網(wǎng)絡(luò)營(yíng)銷的發(fā)展和對(duì)策(已修改)
2024-08-21 13:08 本頁(yè)面
【正文】 湖 南 農(nóng) 業(yè) 大 學(xué)高等教育自學(xué)考試本科生畢業(yè)論文我國(guó)電子商務(wù)發(fā)展現(xiàn)狀與對(duì)策研究學(xué)生姓名：考 籍 號(hào)：910911204429年級(jí)專業(yè)：2011級(jí)經(jīng)濟(jì)信息管理指導(dǎo)老師及職稱學(xué) 院：湖南農(nóng)業(yè)大學(xué)湖南長(zhǎng)沙提交日期：2012年10月 摘 要進(jìn)入21世紀(jì)，以Internet為核心的現(xiàn)代網(wǎng)絡(luò)技術(shù)和通信技術(shù)已經(jīng)得到了飛速的發(fā)展和廣泛應(yīng)用，世界經(jīng)濟(jì)向全球化和信息化發(fā)展成為新世紀(jì)鮮明的特征和趨勢(shì)。今天，我們已經(jīng)走入以因特網(wǎng)為基礎(chǔ)的網(wǎng)絡(luò)經(jīng)濟(jì)時(shí)代，企業(yè)利用互聯(lián)網(wǎng)有效開(kāi)展網(wǎng)絡(luò)營(yíng)銷活動(dòng)，尋找新的商機(jī)，已成為一種必然選擇。然而我國(guó)企業(yè)對(duì)網(wǎng)絡(luò)營(yíng)銷缺乏全面的了解和正確的認(rèn)識(shí)，在網(wǎng)絡(luò)營(yíng)銷過(guò)程中走了很多彎路，遇到很多問(wèn)題。本文圍繞網(wǎng)絡(luò)營(yíng)銷這個(gè)話題，以解決我國(guó)中小企業(yè)網(wǎng)絡(luò)營(yíng)銷發(fā)展所遇到的問(wèn)題為第一目標(biāo)。 Enter the twentyfirst Century, with Internet as the core of modern network technology and munication technology has obtained the rapid development and wide application, the world economy towards globalization and informatization development to bee the new century the distinct characteristic and trend. Today, we have entered the network economy era, enterprises use the Internet effectively carry out the network marketing activities, find new business opportunities, has bee an inevitable choice.However, China39。s enterprises to network marketing lack the prehensive understanding and the correct understanding, in marketing process of taking many detours, encountered a lot of problems. This paper focuses on the topic of network marketing, in order to solve our country small and mediumsized enterprise network marketing development problems encountered for the first goal. 目 錄一、網(wǎng)絡(luò)營(yíng)銷的內(nèi)涵…………………………………………………………………3（一）網(wǎng)絡(luò)營(yíng)銷產(chǎn)生的原因…………………………………………………………3…………………………………………………………3企業(yè)個(gè)性化營(yíng)銷的需要…………………………………………………………3(二)網(wǎng)絡(luò)營(yíng)銷的含義及特征…………………………………………………………3網(wǎng)絡(luò)營(yíng)銷的含義…………………………………………………………………3網(wǎng)絡(luò)營(yíng)銷的特征…………………………………………………………………3二、我國(guó)網(wǎng)絡(luò)營(yíng)銷市場(chǎng)現(xiàn)狀…………………………………………………………4（一）中國(guó)網(wǎng)絡(luò)營(yíng)銷市場(chǎng)規(guī)模………………………………………………………4（二）中國(guó)網(wǎng)絡(luò)營(yíng)銷細(xì)分市場(chǎng)規(guī)模及所占比重……………………………………4（三）中國(guó)主要網(wǎng)絡(luò)媒體占網(wǎng)絡(luò)營(yíng)銷市場(chǎng)比重……………………………………4三、我國(guó)中小企業(yè)網(wǎng)絡(luò)營(yíng)銷的問(wèn)題及對(duì)策…………………………………………5（一）企
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