【正文】 商業(yè)計(jì)劃樣本（第一版）這是你商業(yè)計(jì)劃的內(nèi)頁(yè)封面，有必要將你的有關(guān)信息在此標(biāo)明。你需要再加上一個(gè)封面，封面用紙的紙質(zhì)要堅(jiān)硬耐磨，盡量使用彩色紙張，這樣可以使你的文件外觀更具吸引力，但顏色不要過(guò)于耀眼。你還可以使用透明膠片作封面。[你公司或項(xiàng)目名稱 ]商業(yè)計(jì)劃[出版時(shí)間：年 月 ][指定聯(lián)系人 ][職務(wù) ] [電話號(hào)碼 ][傳真機(jī)號(hào)碼 ][電子郵件 ][地址 ][國(guó)家、城市 ][郵政編碼 ][網(wǎng)址 ]保密須知本商業(yè)計(jì)劃書屬商業(yè)機(jī)密，所有權(quán)屬于[ 公司或項(xiàng)目名稱 ]。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計(jì)劃書后，收件人應(yīng)即刻確認(rèn)，并遵守以下的規(guī)定：1）若收件人不希望涉足本計(jì)劃書所述項(xiàng)目，請(qǐng)按上述地址盡快將本計(jì)劃書完整退回；2）在沒(méi)有取得[ 公司或項(xiàng)目名 ]的書面同意前，收件人不得將本計(jì)劃書全部和/或部分地予以復(fù)制、傳遞給他人、影印、泄露或散布給他人；3）應(yīng)該象對(duì)待貴公司的機(jī)密資料一樣的態(tài)度對(duì)待本計(jì)劃書所提供的所有機(jī)密資料。本商業(yè)計(jì)劃書不可用作銷售報(bào)價(jià)使用，也不可用作購(gòu)買時(shí)的報(bào)價(jià)使用。商業(yè)計(jì)劃編號(hào)： 授方：簽字：公司：日期：1 / 41目錄以下是本樣本目錄表。注意，當(dāng)你作好你的商業(yè)計(jì)劃書后，要重新編排頁(yè)碼。有關(guān)圖表信息請(qǐng)參閱本樣本第九章，提供這些信息資料的編排意見(jiàn)。第一章：摘要 ..........................................................................................................................................................3第二章：公司介紹 ..................................................................................................................................................6一、宗旨（任務(wù)） ..............................................................................................................................................6二、公司簡(jiǎn)介 ......................................................................................................................................................6三、公司戰(zhàn)略 ......................................................................................................................................................71．產(chǎn)品及服務(wù) A： ........................................................................................................................................72．產(chǎn)品及服務(wù) B，等等： ............................................................................................................................73．客戶合同的開(kāi)發(fā)、培訓(xùn)及咨詢等業(yè)務(wù)： ...............................................................................................8四、技術(shù) ..............................................................................................................................................................8專利技術(shù)： ...............................................................................................................................................8相關(guān)技術(shù)的使用情況（技術(shù)間的關(guān)系）： ...........................................................................................8五、價(jià)值評(píng)估 ......................................................................................................................................................8六、公司管理 ......................................................................................................................................................91．管理隊(duì)伍狀況 ...........................................................................................................................................92．外部支持： .............................................................................................................................................103．董事會(huì)： .................................................................................................................................................10七、組織、協(xié)作及對(duì)外關(guān)系： ........................................................................................................................10八、知識(shí)產(chǎn)權(quán)策略 ............................................................................................................................................11九、場(chǎng)地與設(shè)施 ................................................................................................................................................11十、風(fēng)險(xiǎn) ............................................................................................................................................................12第三章：市場(chǎng)分析 ................................................................................................................................................12一、市場(chǎng)介紹 ....................................................................................................................................................13二、目標(biāo)市場(chǎng) ....................................................................................................................................................14三、顧客的購(gòu)買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................15五、市場(chǎng)滲透和銷售量 ....................................................................................................................................16第四章，競(jìng)爭(zhēng)性分析 ............................................................................................................................................16一、競(jìng)爭(zhēng)者 ........................................................................................................................................................16二、競(jìng)爭(zhēng)策略或消除壁壘 ................................................................................................................................181．競(jìng)爭(zhēng)者 [A， B 等 ] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................18一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開(kāi)發(fā) ................................................................................................................................................19三、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲(chǔ)運(yùn) ................................................................................................................................................20五、包裝 ...............................