【正文】 I / 48TIC100 科技創(chuàng)新競(jìng)賽2022 年 PCbased 生活自動(dòng)化全國(guó)創(chuàng)意暨創(chuàng)業(yè)大賽創(chuàng)業(yè)構(gòu)想規(guī)劃書（一）創(chuàng)業(yè)計(jì)劃名稱：E2022（二）隊(duì)名：晨星（Morning Star） （報(bào)名編號(hào)：B88029）（三）小組陣容成員 姓名 學(xué)校 科系指導(dǎo)老師 溫肇東副教授 國(guó)立政治大學(xué) 科技管理研究所隊(duì)長(zhǎng) 楊晴媚 國(guó)立政治大學(xué) 科技管理研究所隊(duì)員 王希寧 國(guó)立政治大學(xué) 科技管理研究所隊(duì)員 吳心慈 國(guó)立政治大學(xué) 科技管理研究所隊(duì)員 李恩洙 國(guó)立政治大學(xué) 科技管理研究所隊(duì)員 詹韻如 國(guó)立政治大學(xué) 財(cái)務(wù)管理研究所（四）配對(duì)「創(chuàng)意產(chǎn)品組」隊(duì)名名稱：X2022（五）小組成員合照 人物說(shuō)明：左起詹韻如、王希寧、楊晴媚、李恩洙、吳心慈中華民國(guó)八十八年十一月十一日II / 48目次壹、相關(guān)說(shuō)明 ...........................................................................................................................................1一、源起 ...............................................................................................................................................1二、經(jīng)費(fèi)來(lái)源 .......................................................................................................................................1三、相關(guān)支持 .......................................................................................................................................1四、參考資料 .......................................................................................................................................1貳、摘要 ...................................................................................................................................................2一、中文 ...............................................................................................................................................2二、英文 ...............................................................................................................................................4參、公司簡(jiǎn)介 ...........................................................................................................................................7一、公司 CIS 介紹 ..............................................................................................................................7二、團(tuán)隊(duì)基本背景資料 .......................................................................................................................8肆、事業(yè)愿景 ...........................................................................................................................................8一、緣起 ...............................................................................................................................................8二、顛覆傳統(tǒng)的新世代產(chǎn)物 ...............................................................................................................9三、聲音領(lǐng)域中的 .....................................................................................................................9伍、產(chǎn)品概念與核心技術(shù) .....................................................................................................................10一、核心技術(shù)概述 .............................................................................................................................10二、產(chǎn)品概念與發(fā)展 .........................................................................................................................10三、技術(shù)限制與鴻溝 .........................................................................................................................11陸、產(chǎn)業(yè)與競(jìng)爭(zhēng)分析 .............................................................................................................................12一、市場(chǎng)現(xiàn)況 .....................................................................................................................................12二、產(chǎn)業(yè)主要特性 .............................................................................................................................14三、主要競(jìng)爭(zhēng)者與競(jìng)爭(zhēng)層次 .............................................................................................................15四、臺(tái)灣企業(yè)簡(jiǎn)述 .............................................................................................................................15五、SWOT 分析 ................................................................................................................................16柒、銷售預(yù)測(cè)暨行銷策略 .....................................................................................................................17一、產(chǎn)品策略與產(chǎn)品介紹 .................................................................................................................17二、定價(jià)策略 .....................................................................................................................................20三、通路策略 .....................................................................................................................................23四、促銷策略 .....................................................................................................................................23五、第一個(gè)顧客 .................................................................................................................................23III / 48捌、制作策略 .........................................................................................................................................23一、靈活的生產(chǎn)方式 .........................................................................................................................24二、易于從外界取得關(guān)鍵零組件 .....................................................................................................24三、生產(chǎn)有品質(zhì)保證的優(yōu)良產(chǎn)品 .....................................................................................................24四、技術(shù)服務(wù)與維修體系 .................................................................................................................24五、初步成本預(yù)估 .............................................................................................................................24玖、財(cái)務(wù)策略 .........................................................................................................................................25一、資本形成策略 .............................................................................................................................25二、財(cái)務(wù)假設(shè) .....................................................................................................................................26三、預(yù)估損益表 .....