【正文】 ..超市果蔬保鮮儀項(xiàng)目商業(yè)計劃書.超市果蔬保鮮儀項(xiàng)目商業(yè)計劃書目錄1. 執(zhí)行總結(jié) ................................................................................................................5. 公司 ..........................................................................................................5. 市場 ..........................................................................................................5. 投資與財務(wù) ..............................................................................................6. 組織與人力 資源 ......................................................................................62. 項(xiàng)目背景 ................................................................................................................6. 產(chǎn)品概述 ..................................................................................................9. 應(yīng)用前景 ................................................................................................103. 市場機(jī)會 ..............................................................................................................10. 市場特征 ................................................................................................10. 概述 ................................................................................................................10. 購買決策過程 .................................................................................................11. 市場細(xì)分 ................................................................................................11. 超市市場 .........................................................................................................11. 水果攤 ............................................................................................................11. 菜市場 ............................................................................................................11. 其它需要該儀器的用戶 .................................................................................11. 銷售渠道分析 ........................................................................................11. 競爭分析 ................................................................................................12. 競爭產(chǎn)品和競爭對手 .....................................................................................12. 競爭影響力量分析 .........................................................................................12. 競爭優(yōu)勢 .........................................................................................................13. 市場容量 ................................................................................................14. 市場容量 .........................................................................................................14. 趨勢分析與預(yù)測 .............................................................................................14. 政策方針影響 ........................................................................................144. 公司戰(zhàn)略 ..............................................................................................................14. 公司概述 ................................................................................................14. 總體戰(zhàn)略 ................................................................................................14. 公司使命 .........................................................................................................15. 公司宗旨 .........................................................................................................15. 發(fā)展戰(zhàn)略 ................................................................................................15. 初期(1— 3 年) ..................................................................................................15. 中期（4— 6 年） ............................................................................................15. 長期（5— 10 年） ..........................................................................................165. 市場營銷 ..............................................................................................................16. 目標(biāo)市場 (Target Market) ....................................................................16. 產(chǎn)品（Product） ...................................................................................16. 產(chǎn)品 ................................................................................................................16. 包裝 ................................................................................................................16. 服務(wù) ................................................................................................................16. 品牌 ................................................................................................................17. 價格（Price） ........................................................................................17. 銷售渠道（Place） ...............................................................................17. 推廣策略（Promotion） .......................................................................18. 贈送與打折 .....................................................................................................18.超市果蔬保鮮儀項(xiàng)目商業(yè)計劃書. 人員推銷 .........................................................................................................18. 廣告 ................................................................................................................18. 公關(guān)（Public Relation） .................................................................................196. 生產(chǎn)管理 ..............................................................................................................19. 生產(chǎn)要求 ................................................................................................19. 廠址選擇 ................................................................................................19