【正文】 1 / 18網(wǎng) 絡(luò) 一 體 化 監(jiān) 控 系 統(tǒng) 系 列 產(chǎn) 品市 場 營 銷 規(guī) 劃目 錄2 / 18第一章 市場分析 ............................................................................................................................................3一、市場規(guī)模 ..............................................................................................................................................3二、市場結(jié)構(gòu)與劃分 ..................................................................................................................................3三、目標(biāo)市場的設(shè)定 ..................................................................................................................................4四、影響市場的主要因素分析 ..................................................................................................................5六、行業(yè)政策 ..............................................................................................................................................6第二章 競爭分析 ............................................................................................................................................7一．行業(yè)壟斷情況分析 ..............................................................................................................................7二．對競爭者的分析 ..................................................................................................................................7三．公司產(chǎn)品競爭優(yōu)勢 ..............................................................................................................................8第三章 市場營銷 ............................................................................................................................................9一、概述營銷計劃 ......................................................................................................................................9二．營銷思路 ..............................................................................................................................................9三、營銷隊伍建設(shè) ....................................................................................................................................10（一）綜合要求： ................................................................................................................................10（二）部門設(shè)置： ................................................................................................................................10四、營銷策略 ............................................................................................................................................12五、促銷和市場滲透 ................................................................................................................................14六、產(chǎn)品價格方案 ....................................................................................................................................18七、市場開發(fā)規(guī)劃 ....................................................................................................................................19八、售后服務(wù) ............................................................................................................................................19（一）售后服務(wù)管理體系 ....................................................................................................................20（二）售后服務(wù)的類型 ........................................................................................................................20（三）投訴處理 ....................................................................................................................................21第一章 市場分析一