【正文】 BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 100001234567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1Management 2[Company] History 6[Product/Service] Description 8Objectives 10Competitors 11Competitive Advantages 12Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18Targeting New Markets 19Location 20Manufacturing Plan 21Research amp。 Development 22Historical Financial Data 23Proforma Financial Data 24Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30
29 / 31Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a pany that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic ponents of this plan are:Product1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.Service1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or panies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The pany will be incorporated and mon stock issued to investors. The pany will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000Net Ine$25,000$250,000$375,000Earnings per share.01.12.14 Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share 30%.Formulated advertising budgets amp。 campaigns.Pioneered new distribution channels.Established national sales force.Established national repair amp。 service centers.Brought new and innovative products to the market. Designed pointofpurchase materials.[Education}University of BostonBoston, MA. Computer SciencesShort BiographiesPresident
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating pany known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a fulltime basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a fulltime basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the pany’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private pany originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a fulltime basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was selfemployed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a fulltime basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer Responsible for entire operation. Oversees management function and all other executives.Salary $60,000.Richard Roe, CPA, Chief Financial Officer Responsible for financial operations, accounts payable, accounts receivable,