【正文】 宏 途 咨 訊 有 限 公 司 創(chuàng) 業(yè) 策 劃 書(shū) 創(chuàng)作團(tuán)隊(duì)：藍(lán)鷹隊(duì) 團(tuán)隊(duì)成員：劉苗 目 錄 一、公司簡(jiǎn)介 ................................................................................................................... 1 （一）組織機(jī)構(gòu) ........................................................................................................ 2 （二） 業(yè)務(wù)說(shuō)明 ........................................................................................................ 3 服務(wù)階段 ...................................................................................................... 3 業(yè)務(wù)計(jì)劃摘要 ............................................................................................... 4 （三） 公司文化 ........................................................................................................ 6 二、 SWOT分析 .................................................................................................................. 7 （一）優(yōu)勢(shì) ............................................................................................................... 8 熟悉學(xué)生情況 ............................................................................................... 8 成本低廉 ...................................................................................................... 8 （二）劣勢(shì) ............................................................................................................... 9 缺乏準(zhǔn)確的核心業(yè)務(wù)定位 .............................................................................. 9 管理機(jī)制不健全 .......................................................................................... 10 缺乏成熟、規(guī)范的運(yùn)作模式 ........................................................................ 10 缺乏成熟的從業(yè)人員 ................................................................................... 11 （ 三）市場(chǎng)競(jìng)爭(zhēng)分析 ............................................................................................... 12 缺乏政策引導(dǎo)與行業(yè)規(guī)范管理 ..................................................................... 12 產(chǎn)業(yè)結(jié)構(gòu)不完善 .......................................................................................... 13 同行競(jìng)爭(zhēng)激烈 ............................................................................................. 13 （四）市場(chǎng)機(jī)會(huì)分析 ............................................................................................... 14 市場(chǎng)范圍廣闊 ............................................................................................. 14 行業(yè)必要性強(qiáng) ............................................................................................. 14 行業(yè)前景遠(yuǎn)大 ............................................................................................. 14 社會(huì)關(guān)注程度高 .......................................................................................... 15 三、服務(wù)理念及策略 ...................................................................................................... 15 （一）服務(wù)態(tài)度 ...................................................................................................... 15 （二）服務(wù)理念 ...................................................................................................... 16 （三）服務(wù)策略 ...................................................................................................... 16 服務(wù)對(duì)象 .................................................................................................... 17 服務(wù)內(nèi)容 .................................................................................................... 17 信息服務(wù)質(zhì)量 ............................................................................................. 17 （四）服務(wù)模式 ...................................................................................................... 17 服務(wù)范圍 .................................................................................................... 17 服務(wù)方式 .................................................................................................... 18 四、財(cái)務(wù)計(jì)劃與分析 ...................................................................................................... 18 （一）資費(fèi)標(biāo)準(zhǔn) ...................................................................................................... 19 （二）財(cái)務(wù)計(jì)劃 ...................................................................................................... 19 五、風(fēng)險(xiǎn)與可行性分析 ................................................................................................... 22 六、高考 志愿調(diào)查問(wèn)卷 ................................................................................................... 23 宏途咨訊有限 公司創(chuàng)業(yè)策劃書(shū) 在科學(xué)技術(shù)飛速發(fā)展的信息時(shí)代，人們對(duì)信息資訊的需求量大于基本上生理需求，特別是在高考生這