大數(shù)據(jù)下的精準(zhǔn)營銷策略分析(已修改)
2025-07-11 12:22 本頁面
【正文】 .. . . ..學(xué)士學(xué)位畢業(yè)論文題 目： 大數(shù)據(jù)下的精準(zhǔn)微博營銷策略 學(xué) 院： 經(jīng)濟與管理學(xué)院 專業(yè)班級： 工商管理 姓 名： 尹 銘 指導(dǎo)教師： 林彥新 完成日期： 2017年3月31日 學(xué)習(xí)參考.. . . ..摘 要 大數(shù)據(jù)時代的到來，改變生活的方方面面，并且數(shù)據(jù)正在以它獨有的優(yōu)勢在各個領(lǐng)域內(nèi)發(fā)揮重要的作用。雖然信息技術(shù)的變化對我們來說并不陌生，但是過去信息技術(shù)的改變重點往往在不那么被察覺的技術(shù)上，而不是更顯而易見的“r（Information，信息）。大數(shù)據(jù)正是這個信息技術(shù)飛速發(fā)展的時代的產(chǎn)物。大數(shù)據(jù)時代下，精準(zhǔn)的營銷節(jié)省了時間，提高了效率，正逐漸成為營銷市場最重要的發(fā)展方向。新浪微博作為一個大型服務(wù)類的社交網(wǎng)站，擁有龐大的用戶量和信息量，這些用戶量和信息量都為新浪微博作為一個龐大數(shù)據(jù)庫的存在奠定了基礎(chǔ)。大數(shù)據(jù)營銷在新浪微博上的應(yīng)用層面很廣泛，越來越多的企業(yè)利用新浪微博這個大數(shù)據(jù)平臺進行大數(shù)據(jù)營銷。在這個互聯(lián)網(wǎng)的時代，廣告行業(yè)從以媒體主導(dǎo)轉(zhuǎn)向以用戶為主導(dǎo)，有了大數(shù)據(jù)平臺的存在，以用戶為主導(dǎo)的廣告可以找出最合適的渠道和方式投放給目標(biāo)受眾。大數(shù)據(jù)營銷的意義在于：突出了互聯(lián)網(wǎng)廣告的優(yōu)勢與目標(biāo)受眾進行互動式的交流，發(fā)現(xiàn)市場的新趨勢從而改進自身，并且更節(jié)省投放廣告的成本。本文將通過新浪微博，以具體案例進行分析，分析微博上的大數(shù)據(jù)營銷的優(yōu)劣處，總結(jié)微博大數(shù)據(jù)營銷的意義所在。 通過本文的闡述可以進一步豐富有關(guān)企業(yè)微博營銷的觀點及思路。在現(xiàn)實上的意義來講，希望可以通過本文對未來設(shè)想的可能性的思考，使得終端軟件開發(fā)商可以將各種新媒體形式進行整合，將微博傳播方式從目前的單一化變?yōu)槎嘣?，以此來迎?G時代的大信息化，從而以更豐富的表現(xiàn)形式，更便捷的無障礙互動，將企業(yè)微博營銷推入微時代營銷。關(guān)鍵詞：大數(shù)據(jù)；精準(zhǔn)營銷策略；微博營銷學(xué)習(xí)參考.. . . ..AbstractThe arrival of the era of big data, changing all aspects of life, and the data is its unique advantages in various fields play an important role. The changes in information technology are not unfamiliar to us, but the focus of information technology changes in the past is often technical rather than R (Information, information). Under the era of big data, precision marketing to improve the savings of time, improve efficiency, is being the most important development direction of the marketing market. Sina microblog as a large class of social networking services, with a huge amount of users and information, these users and the amount of information for Sina microblog as a huge database has laid the foundation for the existence of. Big data marketing in Sina microblog application level is also very broad, more and more panies use Sina microblog big data platform for big data marketing. In the age of the Internet, the advertising industry from the media oriented to user oriented, with a big data platform, user driven advertising channels and can find the appropriate way of delivery to the target audience. The significance of big data marketing lies in: highlight the advantages of Internet advertising and target audience interactive munication, found the new trend of the market in order to improve themselves, and save the cost of advertising. This article will be Sina microblog, to specific case analysis, analysis of the advantages and disadvantages of big data marketing on microblog, summed up the significance of microblog big data marketing.Through the elaboration of this article, we can further enrich the microblog marketing ideas and ideas. In the real sense, I hope through this article on the possibility of future vision thinking, so that the terminal software developers can integrate various forms of new media, microblog will spread from a single current into diversification, in order to meet the 4
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