廣告語中的修辭-畢業(yè)論文(已修改)
2025-07-08 11:01 本頁面
【正文】 廣告語中的修辭 摘 要廣告語在廣告的傳播中起著極為重要的作用，而修辭手法的使用可以使廣告語更容易被大眾接受。所以，廣告創(chuàng)作者常常借助修辭手法使廣告作品產(chǎn)生強烈的藝術(shù)效果，會從而吸引消費者的注意，最終達到推銷商品的目的。在廣告語中，常常使用的修辭方法有詞語的錘煉、句式的選擇及各種修辭格的使用等，本文主要采用理論與實例相結(jié)合的方法，選擇當今大眾較為熟知的廣告語并結(jié)合所學現(xiàn)代漢語知識來分析廣告語中修辭的使用及效果。 關(guān)鍵詞：廣告；廣告語；修辭；修辭格Rhetoric in Advertising LanguageAbstractThe spread of the ad slogan plays an extremely important role, and the use of rhetoric can make ads more easily accepted by the public language. Therefore, the ad creators often works with the advertising rhetoric produced a strong artistic effect, will attract the attention of consumers, and ultimately achieving the purpose of selling goods. In advertising language, rhetorical methods are often used in terms of temper, sentence selection and use of various figures of speech, this paper uses a bination of theory and examples of methods, choice of today39。s public is more familiar with the slogan and study of modern Chinese language knowledge to analyze your use of the rhetoric and results.Keywords: Advertising；Advertisement；Rhetoric；figure of speech 目 錄引言………………………………………………………………………………………………1一、緒論…………………………………………………………………………………………1（一）什么是廣告語………………………………………………………………………1（二）什么是修辭…………………………………………………………………………1（三）廣告語中修辭的使用………………………………………………………………2 主要修辭方法和修辭手段在廣告語中的運用……………………………………………2（1） 詞語的錘煉…………………………………………………………………………2聲音的錘煉…………………………………………………………………………2意義的錘煉…………………………………………………………………………2（二）句式的選擇…………………………………………………………………………3長句和短句…………………………………………………………………………3肯定句和否定句……………………………………………………………………3口語句式和書面句式………………………………………………………………4（三）主要辭格的使用……………………………………………………………………4比喻…………………………………………………………………………………4雙關(guān)…………………………………………………………………………………5比擬…………………………………………………………………………………5對偶…………………………………………………………………………………5頂真…………………………………………………………………………………6夸張…………………………………………………………………………………6對比…………………………………………………………………………………7通感…………………………………………………………………………………7三、結(jié)語…………………………
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