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1綿陽職業(yè)技術學院畢業(yè)論文題目:淺談 汽 車 美 容 行 業(yè) 及 創(chuàng) 業(yè) 策 劃系 部 機 電 工 程 系 專 業(yè) 名 稱 機 電 一 體 化 技 術班 級 機 電 122 班姓 名 楊 國 健 學 號 202203280 指 導 教 師 江 敏2022 年 6 月 1 日2淺談汽車美容業(yè)行業(yè)及創(chuàng)業(yè)策劃摘 要“汽車美容”的概念最初是 1994 年在我國出現,如今這個概念已被公眾普遍接受,而且汽車美容中心已遍及全國各地?!捌嚸廊荨痹谖鞣絿冶环Q為“汽車保養(yǎng)護理” ,它已成為普及性的、專業(yè)化很強的服務行業(yè)。隨著汽車行業(yè)的迅猛發(fā)展以及各國生活水平的迅速提高,買車以及養(yǎng)車已經成為最為主要的民生問題之一,而汽車美容所涉及的汽車養(yǎng)護已經成為當今汽車養(yǎng)護方面必不可少的一部分,并且成為一種時尚。汽車美容作為一種新興產業(yè)正在崛起,已成為 21 世紀的黃金產業(yè)。在現今汽車美容行業(yè)具有相當大的市場發(fā)展?jié)摿σ约靶袠I(yè)發(fā)展前景的情況之下,本文通過對汽車美容行業(yè)的利潤、風險、投資進行了較為系統的分析,提出了從事汽車容創(chuàng)業(yè)的策劃方案。關鍵詞:汽車美容;發(fā)展前景;創(chuàng)業(yè)3On Chengdu automotive beauty industry analysis, business analysis and planningAbstract Author:MaLiang Tutor:Wa ShipingThe automotive beauty concept originally appeared in our country in 1994, Today, this concept has been the public generally accepted, but the car beauty center throughout the country. Auto Beauty in Western countries is called car care and maintenance, it has bee popular of highly specialized services industry.With the rapid development of the automotive industry and the rapid improvement of national living standards, buying a car, as well as keeping a car has bee one of the most major livelihood issues, car maintenance automotive beauty has bee an essential part of car maintenance today and bee a kind of fashion. Automotive beauty is on the rise as an emerging industry, has bee the gold industry in the 21st century.Have considerable market potential for development as well as the prospects for the development of the industry in today39。s automotive beauty industry under this article by the automotive beauty industry profits, the risk of investment in a more systematic analysis engaged in the automotive beauty entrepreneurial planning program.Keywords: Automotiv beauty。 Development prospects。 Venture4目錄1 汽車美容業(yè)的發(fā)展 ....................................................................................................5 課題背景 ..........................................................................................................5 什么叫做汽車美容 ..........................................................................................5 服務項目 ..........................................................................................................6 汽車美容行業(yè)發(fā)展的現狀與趨勢 ..................................................................7 汽車美容行業(yè)前景淺析 ..................................................................................92 汽車美容行業(yè)分析 ....................................................................................................9 私車消費拉動養(yǎng)護市場轉型 ..........................................................................9 列強爭霸,民族品牌開始突圍 ....................................................................10 汽車制造企業(yè)涉足汽車美容業(yè) ....................................................................12 汽車美容企業(yè)所面臨的行業(yè)問題 ................................................................123 創(chuàng)業(yè)分析 ..................................................................................................................14 利潤分析 ........................................................................................................14 風險分析 .....................