易貨交易所營(yíng)銷策略研究(已修改)
2025-07-04 13:15 本頁(yè)面
【正文】 . . . .學(xué) 科 類：管理學(xué) 學(xué) 號(hào)：120402040335學(xué)校代碼：12795 密 級(jí)：2016屆本科生畢業(yè)論文叁點(diǎn)零易貨交易所營(yíng)銷策略研究 院 系： 財(cái) 經(jīng) 學(xué) 院 專 業(yè)： 工商管理（金融企業(yè)方向） 姓 名： 涂 志 鵬 指導(dǎo)教師： 鄭 璐 答辯日期： 二〇一六年三月學(xué)習(xí)參考. . . .畢業(yè)論文誠(chéng)信聲明本人鄭重聲明：所呈交的畢業(yè)論文《叁點(diǎn)零易貨交易所營(yíng)銷策略研究》是本人在指導(dǎo)老師的指導(dǎo)下，獨(dú)立研究、寫作的成果。論文中所引用是他人的無(wú)論以何種方式發(fā)布的文字、研究成果，均在論文中以明確方式標(biāo)明。本聲明的法律結(jié)果由本人獨(dú)自承擔(dān)。 作 者 簽 名： 指導(dǎo)教師簽名： 年 月 日摘 要現(xiàn)貨交易所是買賣現(xiàn)貨合約的場(chǎng)所，是現(xiàn)貨市場(chǎng)的核心。它是一種非營(yíng)利機(jī)構(gòu)，但是它的非營(yíng)利性僅指交易所本身不進(jìn)行交易活動(dòng)，不以盈利為目的不等于不講利益核算。在這個(gè)意義上，交易所還是一個(gè)財(cái)務(wù)獨(dú)立的營(yíng)利組織，它在為交易者提供一個(gè)公開(kāi)、公平、公正的交易場(chǎng)所和有效監(jiān)督服務(wù)基礎(chǔ)上實(shí)現(xiàn)合理的經(jīng)濟(jì)利益，包括會(huì)員會(huì)費(fèi)收入、交易手續(xù)費(fèi)收入、信息服務(wù)收入及其它收入。它所制定的一套制度規(guī)則為整個(gè)現(xiàn)貨市場(chǎng)提供了一種自我管理機(jī)制，使得現(xiàn)貨交易的“公開(kāi)、公平、公正”原則得以實(shí)現(xiàn)。因此現(xiàn)貨交易所在中國(guó)與日俱增，現(xiàn)貨投資的發(fā)展有如爆竹之勢(shì)，勇不可擋，這也給其它的金融產(chǎn)品的營(yíng)銷帶來(lái)了巨大的壓力和挑戰(zhàn)，同時(shí)又給金融市場(chǎng)產(chǎn)品的發(fā)展提供了很好的借鑒和深刻的啟示。 現(xiàn)貨交易行業(yè)的形成，對(duì)我國(guó)現(xiàn)貨貿(mào)易流通的發(fā)展起到了不可替代的作用。現(xiàn)貨交易是我國(guó)現(xiàn)貨流通領(lǐng)域出現(xiàn)的新興事物，在我國(guó)經(jīng)濟(jì)生活中尚處于起步階段，得其先進(jìn)的動(dòng)作方式，特有的功能已經(jīng)引起全社會(huì)的普遍關(guān)注。因此對(duì)現(xiàn)貨交易所的營(yíng)銷策略研究具有重要的意義。本文有大量有關(guān)現(xiàn)貨交易所的營(yíng)銷策略的國(guó)內(nèi)外文獻(xiàn)作為理論基礎(chǔ)，并通過(guò)文獻(xiàn)綜述法等方法總結(jié)并分析了現(xiàn)貨交易所的成功之處，領(lǐng)悟出現(xiàn)貨交易所快速發(fā)展的成功秘訣從而提取出適用于金融市場(chǎng)營(yíng)銷的一些策略，對(duì)金融市場(chǎng)發(fā)展盡一份微薄之力?！娟P(guān)鍵詞】現(xiàn)貨交易所 金融市場(chǎng) 營(yíng)銷策略 現(xiàn)貨投資 Abstract Spot exchange is the place where the sale of the spot contract is the core of the spot market. It is a non profit organization, but it is a nonprofit refers to the exchange itself does not conduct trading activities, not to profit for the purpose is not to say that the interests of accounting. In this sense, the exchange is a financial independent organization, it provides a public, fair and equitable trading venues and effective supervision services based on reasonable economic interests, including membership dues ine, transaction fees, information services and other ine. It is formulated by a set of rules for the entire stock market provides a self management mechanism, so that the open, fair and just principle of spot transactions. Therefore, the spot exchange in China is growing, the development of the spot investment is as the potential of firecrackers, Yong can not stop, this has brought great pressure and challenges to other financial products, but also to the development of the financial market to provide a good reference and a profound revelation.The formation of the spot trading industry, the development of China39。s spot trade has played an irreplaceable role. Spot trading is a new emerging thing in the field of China39。s stock market. In our country, it is still in its initial stage, and its advanced action mode, the special function has caused the whole society39。s universal attention. So it is very important to study the marketing strategy of stock exchange.This paper has a large number of domestic and foreign literature as a theoretical basis for the stock exchange, and through literature review and other methods to summarize and analyze the success of the stock exchange, and to understand the success of the rapid development of the stock exchange to extract some of the strategies used in financial markets, the development of the financial market to do a little bit of power.[Key words] Stock exchange Financial marketing Strategy Spot investment 目錄第1章
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