三星智能手機(jī)的營(yíng)銷(xiāo)策劃分析學(xué)年論文(已修改)
2025-07-04 12:08 本頁(yè)面
【正文】 三星智能手機(jī)的促銷(xiāo)策略分析 沈 陽(yáng) 工 學(xué) 院學(xué)年論文題 目： 三星智能手機(jī)促銷(xiāo)策略分析 學(xué) 院： 經(jīng)濟(jì)與管理學(xué)院 專(zhuān) 業(yè)： 市場(chǎng)營(yíng)銷(xiāo) 學(xué)生姓名： 李紫君 指導(dǎo)教師： 歐陽(yáng)慕嵐 2013年 11 月 6 日15 摘 要營(yíng)銷(xiāo)是企業(yè)通過(guò)一定的方式，將產(chǎn)品信息傳遞給目標(biāo)顧客，從而引起興趣，促進(jìn)購(gòu)買(mǎi)，以實(shí)現(xiàn)企業(yè)銷(xiāo)售的一系列活動(dòng)。促銷(xiāo)活動(dòng)將產(chǎn)品與顧客進(jìn)行雙向溝通，能夠吸引顧客注意、迅速刺激鼓勵(lì)購(gòu)買(mǎi)行為，提升在同行業(yè)中的競(jìng)爭(zhēng)能力，如今已是大多企業(yè)所慣用的推廣方式以相關(guān)的市場(chǎng)營(yíng)銷(xiāo)理論為基礎(chǔ)，綜合分析了三星手機(jī)的市場(chǎng)營(yíng)銷(xiāo)策略，結(jié)合三星公司的內(nèi)部環(huán)境進(jìn)行了企業(yè)內(nèi)外部環(huán)境綜合SWOT分析，找出公司目前存在的問(wèn)題并針對(duì)出現(xiàn)的問(wèn)題，提出相應(yīng)的解決方案。接著對(duì)三星手機(jī)的產(chǎn)品策略，價(jià)格策略，渠道策略和促銷(xiāo)策略進(jìn)行了綜合分析。找到企業(yè)在營(yíng)銷(xiāo)策略方面存在的問(wèn)題。最后對(duì)三星手機(jī)的發(fā)展提出了一些優(yōu)化的建議。關(guān)鍵詞：三星 , 手機(jī) ,營(yíng)銷(xiāo)策略 , 智能手機(jī) Abstract Marketing is the enterprise in a certain way, the product information to target customers, creating interest, promote the purchase, in order to reach the pany sales of a department activity. Sales promotion activity will be products for twoway munication with customers, to attract customers attention and stimulus to encourage purchases quickly and improve ability to pete in the industry, is now mostly used enterprise promotion mode. Based on the related marketing theory ,the paper analyzed Samsung marketing strategy prehensively .The paper analyzed the external environment for a clear understanding of the development of the industry, and then introduced the internal environment of Samsung mobile with swot analysis ,to find out the problems and to improve . Then introduced and promotion strategy, price strategy channel strategy and promotion strategy of Sumsung mobile to find out the problems in marketing strategy. Finally, the paper put forward some suggestions for optimization for the development of Sumsung mobile.Keywords：Samsung ,mobile phone ,marketing strategy, smart phone 目 錄摘 要 IAbstract II目 錄 III緒 論 11
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