【正文】
SNS marketing where reflect the value and marketing advantages? SNS Web site now has some marketing cases, like many wellknown brands are also doing marketing activities SNS website, the main mode of marketing is to implant the product or brand media SNS user interaction, such as the establishment of the group product or brand, or the use of implants or do activities in marketing the game and so on. Regardless of how the changes in its marketing approach, in which the key is to get back up the essence of SNS. Because if the SNS itself is not unique marketing value, then, why the effect is extremely great importance to advertisers to advertise in the SNS up and do the marketing? If it is simply a way for the group, play games implantation, do event marketing, why not in the traditional forums, munities, games, blog, search engine, video and other places, because the media can help achieve these sites, if the SNS39。s Traffic has been great, if the flow into it, even if they can get some ine, it also shows that no unique, because other traffic is also a great online media, so the flow does not choose the other SNS39。s advertisers The key reason. So, SNS in marketing, what is the core value of supporting it go, and go well, goes far? First, here Putting aside the marketing of specific, this can go to school, happy and other SNS sites to visit. SNS to be answered here is where the underlying core of marketing? Is the basis of its value es from what areas? The main basis of three aspects: there are real people in the above。 the relationship between real。 these means of munication between the real and the generated content and behavioral data. In addition, SNS inclusive, it is for all inclusive products and applications, which it has a marketing advantage. First of all, real people on it, means that these people in the SNS that someone39。s property, such as age, gender, hobbies, etc., which is the lowest level of SNS with the key value for enterprises, these identities can find it their own user groups and found that the basis of their characteristics. Compared to other traditional online media, enterprises believe that the true human values. Second, the relationship between these people, with real people, there must be some social relations, munication between people will have the behavior, for the enterprise, where not only munication between the individual and the individual place, it can be munication between business and personal sites, such as Apple39。s built in the campus network Mac School, between the user became friends with Apple products, which for the business and establish munication between users a channel. M