【正文】 潮汕職業(yè)技術(shù)學(xué)院 畢業(yè)設(shè)計(jì)（論文）題 目 淺析順豐速運(yùn)(集團(tuán))有限公司成功之道 屆： 2022 屆 專 業(yè)： 物流管理 學(xué)生姓名： 劉 強(qiáng) 學(xué) 號： 指導(dǎo)老師： 莊貝妮 職 稱： 講師 2022 年 5 月 25 日淺析順豐速運(yùn)(集團(tuán))有限公司成功之道[摘要] 快遞行業(yè)是高附加值的物流產(chǎn)業(yè)，與經(jīng)濟(jì)發(fā)展密切相關(guān)?，F(xiàn)代物流業(yè)已經(jīng)被確定為我國國民經(jīng)濟(jì)的重要產(chǎn)業(yè)和經(jīng)濟(jì)發(fā)展的新增長點(diǎn)。我國快遞行業(yè)當(dāng)前呈現(xiàn)國營、外資、民營快遞三足鼎立格局。隨著國家物流業(yè)調(diào)整振興計(jì)劃的實(shí)行和新《郵政法》的頒布實(shí)施，我國民營快遞企業(yè)進(jìn)入新的發(fā)展時期。本文從戰(zhàn)略角度出發(fā)，結(jié)合理論和實(shí)際，運(yùn)用定量分析和定性分析相結(jié)合的方法，分析了目前經(jīng)營最為成功的民營快遞企業(yè)順豐速運(yùn)有限公司的成功經(jīng)營之道。本文的研究意義在于，為順豐速運(yùn)公司提出未來發(fā)展的對策建議,同時為我國民營快遞企業(yè)走向成熟提供借鑒。[關(guān)鍵詞] 民營快遞 順豐速運(yùn) 戰(zhàn)略 成功 On The Success Of Sfexpress[Abstract] Express industry is a high valueadded logistics industry, and economic development are closely related. Modern logistics industry has been identified as an important industry of our national economy and economic development of the new growth point. The current status of China39。s express delivery industry, is stateowned, foreign and private delivery tripod structure, with the national logistics industry restructuring and rejuvenation of the scheme, and the new Postal Law was promulgated, China39。s private express delivery panies have entered a new period of development. From the strategic point of view, bining theory and practice, the use of quantitative analysis and qualitative analysis of the bination of methods, analysis of the current most successful private business enterprises Sfexpress ,its success of business management. Significance of this research is that, for the express delivery panies Shunfeng Suggestions for future development, while the private express delivery panies for our maturing for reference.[Key words] Private Express Sfexpress Strategy Success目錄引言 .................................................................1一、順豐速運(yùn)概述 .....................................................1（一）順豐速運(yùn)發(fā)展歷程 ..............................................1（二）順豐速運(yùn)業(yè)務(wù)范圍 ..............................................2（三）順豐速運(yùn)服務(wù)流程 ..............................................3（四）順豐速運(yùn)行業(yè)地位 ..............................................4二、順豐速運(yùn)成功的外部因素 ...........................................5（一）經(jīng)濟(jì)因素 ......................................................5（二）政治法律因素 ..................................................6（三）社會文化因素 ..................................................7（四）技術(shù)因素 ......................................................8三、順豐速運(yùn)成功的內(nèi)部因素 ..........................................10（一）優(yōu)質(zhì)的服務(wù) ...................................................10（二）多元化的服務(wù) .................................................12（三）準(zhǔn)確的市場細(xì)分 ...............................................13（四）完善的員工培訓(xùn)制度 ...........................................14四、順豐速運(yùn)發(fā)展中存在的問題及對策 ..................................14（一）直營模式影響網(wǎng)絡(luò)覆蓋率 .......................................15（二）成本上升與價(jià)格戰(zhàn) .............................................16（三）品牌建設(shè) .....................................................16五、結(jié)論 ............................................................16致謝語 ..............................................................18[參考文獻(xiàn)] ..........................................................190引言根據(jù) 2022 年國務(wù)院常務(wù)會議審議并原則通過的物流業(yè)調(diào)整振興計(jì)劃，現(xiàn)代物流業(yè)已經(jīng)被確定為我國國民經(jīng)濟(jì)的重要產(chǎn)業(yè)和經(jīng)濟(jì)發(fā)展的新增長點(diǎn)。快遞業(yè)是現(xiàn)代物流行業(yè)的高附加值分支產(chǎn)業(yè)，我國快遞業(yè)不斷發(fā)展，保持著