【正文】 I山泉水生產(chǎn)項(xiàng)目可行性研究報(bào)告II目 錄第一章 總 論 ................................................................................................................................. 1 項(xiàng)目概述 .................................................................................................................................... 1 投資規(guī)模及經(jīng)濟(jì)效益 ................................................................................................................ 2 可行性研究報(bào)告的編制依據(jù) .................................................................................................... 4 研究范圍 .................................................................................................................................... 4 綜合評(píng)價(jià)和論證結(jié)論 ................................................................................................................ 5 問(wèn)題與建議 ............................................................................................................................... 5 第二章項(xiàng)目建設(shè)背景及必要性 ........................................................................................................... 7 項(xiàng)目背景 .................................................................................................................................... 7 建設(shè)單位 ................................................................................................................................ 7 項(xiàng)目提出的理由與過(guò)程 ........................................................................................................ 8 項(xiàng)目建設(shè)的必要性 .................................................................................................................... 8 飲用天然山泉水是大自然賜予人類的珍貴天然飲品 ........................................................ 8 天然山泉水的生產(chǎn)加快建設(shè)資源節(jié)約型、環(huán)境友好型社會(huì) .......................................... 10 項(xiàng)目的建設(shè)有利于促進(jìn)當(dāng)?shù)氐慕?jīng)濟(jì)發(fā)展 .......................................................................... 11 第三章 項(xiàng)目市場(chǎng)分析與預(yù)測(cè) ........................................................................................................... 12 我國(guó)山泉水產(chǎn)業(yè)概況 .............................................................................................................. 12 市場(chǎng)背景 .............................................................................................................................. 12 市場(chǎng)規(guī)模 .............................................................................................................................. 15 我國(guó)山泉水主產(chǎn)區(qū) .............................................................................................................. 16 國(guó)家執(zhí)行標(biāo)準(zhǔn) ...................................................................................................................... 18 發(fā)展趨勢(shì) .................................................................................................................................. 19 市場(chǎng)走向 .............................................................................................................................. 19 市場(chǎng)走向 .............................................................................................................................. 20 市場(chǎng)競(jìng)爭(zhēng)力分析 ...................................................................................................................... 21 XXX山泉水市場(chǎng)分析 ....................................................................................................... 25 ............................................................................................................. 25 ............................................................................................................. 25 項(xiàng)目的 SWOT 分析 ............................................................................................................... 26 市場(chǎng)營(yíng)銷戰(zhàn)略 .......................................................................................................................... 28 產(chǎn)品方面 .............................................................................................................................. 28 價(jià)格方面 .............................................................................................................................. 29 渠道方面 .............................................................................................................................. 29 促銷策略 .............................................................................................................................. 30 產(chǎn)品銷售價(jià)格 .......................................................................................................................... 30 第四章 建設(shè)規(guī)模與產(chǎn)品方案 ........................................................................................................... 31 建設(shè)規(guī)模 .................................................................................................................................. 31 產(chǎn)品方案 .................................................................................................................................. 31 第五章項(xiàng)目建設(shè)選址與建設(shè)條件 ..................................................................................................... 32 項(xiàng)目選址 .................................................................................................................................. 32 廠址建設(shè)條件 .......................................................................................................................... 33 工程地質(zhì) .............................................................................................................................. 33 地形、地貌 .......................................................................................................................... 33 水文地質(zhì) ............................................................................................................................. 33 資源條件 ............................................................................................................................. 33 技術(shù)條件 ....