【正文】 I山泉水生產(chǎn)項目可行性研究報告II目 錄第一章 總 論 ................................................................................................................................. 1 項目概述 .................................................................................................................................... 1 投資規(guī)模及經(jīng)濟效益 ................................................................................................................ 2 可行性研究報告的編制依據(jù) .................................................................................................... 4 研究范圍 .................................................................................................................................... 4 綜合評價和論證結(jié)論 ................................................................................................................ 5 問題與建議 ............................................................................................................................... 5 第二章項目建設(shè)背景及必要性 ........................................................................................................... 7 項目背景 .................................................................................................................................... 7 建設(shè)單位 ................................................................................................................................ 7 項目提出的理由與過程 ........................................................................................................ 8 項目建設(shè)的必要性 .................................................................................................................... 8 飲用天然山泉水是大自然賜予人類的珍貴天然飲品 ........................................................ 8 天然山泉水的生產(chǎn)加快建設(shè)資源節(jié)約型、環(huán)境友好型社會 .......................................... 10 項目的建設(shè)有利于促進當(dāng)?shù)氐慕?jīng)濟發(fā)展 .......................................................................... 11 第三章 項目市場分析與預(yù)測 ........................................................................................................... 12 我國山泉水產(chǎn)業(yè)概況 .............................................................................................................. 12 市場背景 .............................................................................................................................. 12 市場規(guī)模 .............................................................................................................................. 15 我國山泉水主產(chǎn)區(qū) .............................................................................................................. 16 國家執(zhí)行標準 ...................................................................................................................... 18 發(fā)展趨勢 .................................................................................................................................. 19 市場走向 .............................................................................................................................. 19 市場走向 .............................................................................................................................. 20 市場競爭力分析 ...................................................................................................................... 21 XXX山泉水市場分析 ....................................................................................................... 25 ............................................................................................................. 25 ............................................................................................................. 25 項目的 SWOT 分析 ............................................................................................................... 26 市場營銷戰(zhàn)略 .......................................................................................................................... 28 產(chǎn)品方面 .............................................................................................................................. 28 價格方面 .............................................................................................................................. 29 渠道方面 .............................................................................................................................. 29 促銷策略 .............................................................................................................................. 30 產(chǎn)品銷售價格 .......................................................................................................................... 30 第四章 建設(shè)規(guī)模與產(chǎn)品方案 ........................................................................................................... 31 建設(shè)規(guī)模 .................................................................................................................................. 31 產(chǎn)品方案 .................................................................................................................................. 31 第五章項目建設(shè)選址與建設(shè)條件 ..................................................................................................... 32 項目選址 .................................................................................................................................. 32 廠址建設(shè)條件 .......................................................................................................................... 33 工程地質(zhì) .............................................................................................................................. 33 地形、地貌 .......................................................................................................................... 33 水文地質(zhì) ............................................................................................................................. 33 資源條件 ............................................................................................................................. 33 技術(shù)條件 ....