【正文】 1 / 40目 錄1． 項目建設背景 ..........................................................................................................................................52． 電子商務平臺建設方案概述 ....................................................................................................................53． 項目設計原則 ..........................................................................................................................................64． 總體設計 ..................................................................................................................................................7 總體架構 ......................................................................................................................................................7 業(yè)務架構 ......................................................................................................................................................9 技術線路 ....................................................................................................................................................10 面向對象的分析設計方法 ................................................................................................................10 多層結構 ............................................................................................................................................105． 系統(tǒng)功能設計 ........................................................................................................................................11 統(tǒng)一信息門戶 ............................................................................................................................................11 資料管理平臺 ............................................................................................................................................11 資訊管理 ............................................................................................................................................11 商品管理 ............................................................................................................................................11 消費者管理 ........................................................................................................................................12 收藏關注 ............................................................................................................................................12 交易帳戶管理 ....................................................................................................................................12 資金賬戶管理 ....................................................................................................................................12 網絡推廣平臺 ............................................................................................................................................13 網購興趣統(tǒng)計 ....................................................................................................................................13 積分項目 ............................................................................................................................................17 網絡雜志 ............................................................................................................................................18 商品展示 ............................................................................................................................................19 在線推廣 ............................................................................................................................................21 定制信息通報 ....................................................................................................................................222 / 40 廣告發(fā)布 ............................................................................................................................................22 信息咨詢平臺 ............................................................................................................................................23 在線搜索 ............................................................................................................................................23 在線導購 ............................................................................................................................................23 呼叫中心語音咨詢 ............................................................................................................................25 評論平臺 ....................................................................................................................................................25 評論管理 ............................................................................................................................................25 BBS 論壇 .................................................................................................................................................25 SNS 社區(qū) .................................................................................................................................................25 業(yè)務交易平臺 ............................................................................................................................................25 訂購報價 ............................................................................................................................................25 支付結算 ............................................................................................................................................26 電子標簽防偽系統(tǒng) ............................................................................................................................29 物流跟蹤 ...........................................................................................................