【正文】 1藝博園博覽園建設(shè)項(xiàng)目可行性研究報(bào)告 2目錄Contents 目錄 ....................................................................................................................................................1第一章 總 論 ................................................................................................................................6 項(xiàng)目概況 .............................................................................................................................6 建設(shè)項(xiàng)目名稱 ..........................................................................................................6 建設(shè)地點(diǎn) ..................................................................................................................6 項(xiàng)目建設(shè)主要內(nèi)容 ...................................................................................................6 研究范圍及主要編制依據(jù) .................................................................................................7 研究范圍及目的 ......................................................................................................7 主要編制依據(jù) ..........................................................................................................9 項(xiàng)目總投資及資金來(lái)源 ...................................................................................................10 項(xiàng)目總投資 ............................................................................................................10 資金來(lái)源 ................................................................................................................10 建設(shè)項(xiàng)目主要技術(shù)經(jīng)濟(jì)指標(biāo) ............................................................................................10 項(xiàng)目建設(shè)必要性及社會(huì)作用 ............................................................................................11 項(xiàng)目建設(shè)的必要性 .................................................................................................11 項(xiàng)目建設(shè)的社會(huì)作用 ............................................................................................11 項(xiàng)目建設(shè)條件 ....................................................................................................................11 項(xiàng)目綜合分析結(jié)論 ............................................................................................................12第二章 藝博園項(xiàng)目建設(shè)背景及必要性 ........................................................................................13 藝博園建設(shè)背景 ................................................................................................................13 我國(guó)民間工藝美術(shù)（非物質(zhì)文化遺產(chǎn)）的概況 .................................................13 聯(lián)合國(guó)、國(guó)家、省及****市對(duì)非物質(zhì)文化遺產(chǎn)制定的相關(guān)政策及其措施以及產(chǎn)生的效果 ......................................................................................................................13 藝博園的建設(shè)符合“十二五”規(guī)劃要求 ............................................................14****市旅游業(yè)帶動(dòng)的背景支持 ..............................................................................16 3 非物質(zhì)文化逐漸得到政府、市場(chǎng)和游客的關(guān)注背景 ........................................16 藝博園建設(shè)必要性 ............................................................................................................17****旅游市場(chǎng)的現(xiàn)狀導(dǎo)致對(duì)藝博園產(chǎn)生的必要性 ..............................................17 非物質(zhì)文化分布現(xiàn)狀及宣傳和推廣需要藝博園 .................................................18 工藝美術(shù)的現(xiàn)狀需要藝博園以及建成后的藝博園所產(chǎn)生的效果 .....................20 藝博園的建設(shè)是將政策落實(shí)到藝術(shù)家并將成為新的經(jīng)濟(jì)增長(zhǎng)點(diǎn) .....................21 工藝市場(chǎng)需要藝博園 .............................................................................................22 本章小結(jié) ............................................................................................................................22第三章 項(xiàng)目定位及 SWOT 分析 ..................................................................................................24 項(xiàng)目定位分析 ....................................................................................................................24 民間工藝（非物質(zhì)文化遺產(chǎn)）的市場(chǎng)來(lái)源分析 .................................................24 藝博園觀光游客市場(chǎng)來(lái)源分析 .............................................................................26 民間工藝產(chǎn)品（非物質(zhì)文化）存在的市場(chǎng)分析 .................................................27 藝博園項(xiàng)目的建設(shè)定位 .........................................................................................29 藝博園項(xiàng)目的 SWOT 分析 ..............................................................................................30 藝博園建設(shè)項(xiàng)目的優(yōu)勢(shì)分析 .................................................................................30 藝博園建設(shè)項(xiàng)目的劣勢(shì)分析 .................................................................................33 藝博園建設(shè)項(xiàng)目的機(jī)會(huì)分析 .................................................................................34 藝博園建設(shè)項(xiàng)目的挑戰(zhàn)分析 .................................................................................34 本章小結(jié) ............................................................................................................................34第四章 藝博園項(xiàng)目建設(shè)條件分析 ................................................................................................35****市的建設(shè)條件狀況 .....................................................................................................35 自然條件 .................................................................................................................35 地形地貌 .................................................................................................................35 氣候條件 .................................................................................................................35 交通條件 .................................................................................................................35****的建設(shè)條件及狀況 .....................................................................................................36 4 *