淺析我國(guó)家電企業(yè)促銷策劃方案(已修改)
2025-05-07 12:25 本頁(yè)面
【正文】 中文摘要企業(yè)促銷策劃活動(dòng)是一種具有創(chuàng)意性的專業(yè)實(shí)踐，它涉及多方面的內(nèi)容，諸如廣告、產(chǎn)品、價(jià)格等等。面對(duì)家電行業(yè)日益激烈的競(jìng)爭(zhēng)，做好促銷策劃方案，使企業(yè)的行為得到消費(fèi)者的認(rèn)可，成為公眾的焦點(diǎn)，這不僅突顯出了一個(gè)企業(yè)的營(yíng)銷策劃實(shí)力，而且對(duì)企業(yè)的發(fā)展意義重大。在借鑒他人以往研究經(jīng)驗(yàn)的基礎(chǔ)上，運(yùn)用理論聯(lián)系實(shí)際的方法，從對(duì)家電企業(yè)的現(xiàn)狀和發(fā)展趨勢(shì)的分析入手，較為系統(tǒng)全面地分析了家電企業(yè)如何做好促銷策劃方案，在企業(yè)營(yíng)銷目標(biāo)、市場(chǎng)定位及營(yíng)銷組合策略策劃等方面為企業(yè)促銷策劃提出了相應(yīng)的對(duì)策和建議，以期能夠?qū)译娖髽I(yè)的市場(chǎng)營(yíng)銷的長(zhǎng)遠(yuǎn)規(guī)劃和市場(chǎng)競(jìng)爭(zhēng)力的提高提供有效參考。關(guān)鍵字：營(yíng)銷策劃；消費(fèi)者；營(yíng)銷目標(biāo)；市場(chǎng)定位AbstractThe promotion planning of enterprise is a activity with acreativeprofessionalpractice,whichinvolvesmanyaspects,suchasadvertising,product,price,etc.Facingthetoughpetitionofthehouseholdapplianceindustry,topletethepromotionplans,makeenterprisebehaviorgettingrecognitionofconsumersandbeethefocusofthepublicnotonlyshowthestrengthofanenterprise39。smarketing planning but also have a great significance to thedevelopmentofaenterprise.Taken examplebyothers’previousresearchandbasedonusingthemethodofthetheorywiththepractice,itis moresystematicandprehensivetoanalysisthehouseholdapplianceenterpriseshowtomakethepromotionplanswellfromtheanalysisofthepresentdevelopmentsituationandthepetitionofthehouseholdpromotionofaenterpriseputsforwardtothecorrespondingcountermeasureand suggestiononthemarkettarget,marketpositioningandmarketingmixstrategyplanning,whichisexpectedtoprovideaeffectivereferenceforthehomeapplianceenterprisesinmaking longtermmarketplanningandimprovingthemarketpetitiveness.Key word: Marketing planning。 Consumer。 Marketingobjectives。Marketpositioning目 錄中文摘要......................................................... I外文摘要........................................................ II第一章 我國(guó)家電行業(yè)概況.......................................1家電行業(yè)的發(fā)展歷程..................................家電行業(yè)的現(xiàn)狀分析...................................家電行業(yè)未來(lái)的發(fā)展趨勢(shì)...............................第二章 家電企業(yè)的營(yíng)銷策劃...................................... 營(yíng)銷目標(biāo)策劃......................................... 市場(chǎng)定位策劃......................................... 我國(guó)家電產(chǎn)品消費(fèi)市場(chǎng)特點(diǎn).....................12 整合資源進(jìn)攻農(nóng)村市場(chǎng)........................13(1)農(nóng)村消費(fèi)市場(chǎng)特點(diǎn).............................. 14(2)我國(guó)農(nóng)村家電市場(chǎng)容量.......................... 16(3)農(nóng)村市場(chǎng)經(jīng)銷商需求............................ 20
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