【正文】 1 / 92 中 國(guó) 移 動(dòng) 公 司 數(shù) 據(jù) 業(yè) 務(wù) 深 度 運(yùn) 營(yíng) 管 理 平臺(tái) 功 能 需 求 規(guī) 范版 本 號(hào) ： 2022892 / 92本規(guī)范在中國(guó)移動(dòng)集團(tuán)公司相關(guān)規(guī)范基礎(chǔ)上制定，完全吻合原有規(guī)范。在原有集團(tuán)規(guī)范的技術(shù)上，廣西公司修改的地方有：各業(yè)務(wù)報(bào)表的具體修訂客戶畫像具體修訂精細(xì)化營(yíng)銷模型增加增加了店員積分需求增加了閉環(huán)管理模型 增加了區(qū)市公司營(yíng)銷問(wèn)題反饋流程3 / 92概述 ..................................................................................................................錯(cuò)誤！未定義書簽。1 業(yè)務(wù)監(jiān)控 ............................................................................................................................2 短信業(yè)務(wù) ............................................................................................................................2 彩信 ....................................................................................................................................2 彩鈴 ....................................................................................................................................2 MO 手機(jī)上網(wǎng) ....................................................................................................................2 語(yǔ)音雜志（IVR） .............................................................................................................2 飛信 ....................................................................................................................................2 手機(jī)報(bào) ................................................................................................................................2 無(wú)線音樂(lè)俱樂(lè)部 ................................................................................................................2 中央音樂(lè)平臺(tái) ....................................................................................................................2 12580 信息服務(wù) .................................................................................................................2 隨 E 行 ...............................................................................................................................2 WLAN 業(yè)務(wù) .......................................................................................................................2 號(hào)簿管家（PIM） ........................................................................................................2 呼叫轉(zhuǎn)移 ........................................................................................................................2 來(lái)電提醒 ........................................................................................................................2 短信回執(zhí) ........................................................................................................................22 SP 監(jiān)控 ..............................................................................................................................2 SP 業(yè)務(wù)監(jiān)控 ......................................................................................................................2 SP 稽核監(jiān)控 ......................................................................................................................2 SP 惡意欠費(fèi)監(jiān)控 ..............................................................................................................2 SP 及自有業(yè)務(wù)投訴監(jiān)控 ..................................................................................................23 數(shù)據(jù)業(yè)務(wù)營(yíng)銷套餐監(jiān)控 ....................................................................................................2 數(shù)據(jù)業(yè)務(wù)總體套餐視圖 ....................................................................................................2 數(shù)據(jù)業(yè)務(wù)套餐沉默用戶監(jiān)控 ............................................................................................24 客戶管理支撐 ....................................................................................................................2 功能說(shuō)明 ............................................................................................................................2 客戶統(tǒng)一視圖 ....................................................................................................................2 彩鈴客戶畫像 ....................................................................................................................2 手機(jī)上網(wǎng)客戶的畫像 ........................................................................................................2 彩信客戶畫像 ....................................................................................................................2 手機(jī)報(bào)客戶畫像 ................................................................................................................2 飛信客戶畫像 ....................................................................................................................2 IVR 客戶的畫像 ................................................................................................................25 營(yíng)銷支撐 ............................................................................................................................2 數(shù)據(jù)業(yè)務(wù)常規(guī)營(yíng)銷支撐 ....................................................................................................2 數(shù)據(jù)業(yè)務(wù)精確營(yíng)銷支撐 ....................................................................................................2 與其他系統(tǒng)互動(dòng) ................................................................................................................24 / 92 市公司問(wèn)題收集和反饋支撐 ............................................................................................26 門戶運(yùn)營(yíng)支撐 ....................................................................................................................2 目標(biāo)及意義 ........................................................................................................................2 門戶定義與說(shuō)明 ................................................................................................................2 重點(diǎn)業(yè)務(wù)門戶優(yōu)化支撐 ....................................................................................................2 分類用戶的門戶優(yōu)化支撐 ................................................................................................27 多系統(tǒng)數(shù)據(jù)接入深度運(yùn)營(yíng)分析系統(tǒng)的要求 ....................................................