【正文】 1 / 55銷售員培訓(xùn)內(nèi)容銷售員培訓(xùn)內(nèi)容 ..............................................................................................................................11. 公司情況介紹 ........................................................................................................................6. 公司背景 .......................................................................................................................6. 公司產(chǎn)業(yè)狀況 ...............................................................................................................6. 公司目標(biāo) .......................................................................................................................6. 公司制度 .......................................................................................................................62. 形式、政策、與企業(yè)應(yīng)對(duì) ....................................................................................................6. 房地產(chǎn)產(chǎn)業(yè)形式 ...........................................................................................................6. 2022 年上半年商品房供求狀況和價(jià)格走勢(shì) .........................................................6. 機(jī)遇和希望 ..............................................................................................................7. 挑戰(zhàn)和困難 ..............................................................................................................7. 產(chǎn)業(yè)發(fā)展正處于大轉(zhuǎn)變時(shí)期 ..................................................................................8. 政策選擇 .......................................................................................................................8. 啟動(dòng)個(gè)人住房消費(fèi) (一個(gè)中心 ) ...............................................................................8. 兩個(gè)創(chuàng)新 ..................................................................................................................8. 四個(gè)輪子 ..................................................................................................................8. 2022 年的工作重點(diǎn) .................................................................................................9. 企業(yè)應(yīng)對(duì) .......................................................................................................................9. 加入 WTO 對(duì)房產(chǎn)業(yè)的沖擊 ........................................................................................9. 房地產(chǎn)業(yè)的高峰期有望提前 ..................................................................................9. 非住宅類物業(yè)將成搶手貨 ....................................................................................10. 房?jī)r(jià)中地價(jià)比重加大，總體房?jī)r(jià)看漲 ................................................................10. 金融業(yè)開(kāi)放 ............................................................................................................10. 外貿(mào)業(yè)發(fā)展 ............................................................................................................11. 城市化進(jìn)程加快 ....................................................................................................11. 居住郊區(qū)化 ............................................................................................................11. 西部大開(kāi)發(fā)與房產(chǎn)業(yè)的發(fā)展 .....................................................................................123. 營(yíng)銷部工作流程及行為規(guī)范 ..............................................................................................132 / 55. 營(yíng)銷部組織機(jī)構(gòu)及崗位職責(zé) .....................................................................................13. 營(yíng)銷部機(jī)構(gòu)與人員配備 ........................................................................................13. 各崗位職責(zé) ............................................................................................................13. 銷售員工作細(xì)則 .........................................................................................................14. 公司基本規(guī)定 ........................................................................................................14. 銷售員工作細(xì)則 ....................................................................................................14. 接待、簽約流程 .........................................................................................................15. 銷售及回款控制 .........................................................................................................15...............................................................................................................................................164. 項(xiàng)目介紹 ..............................................................................................................................16. 項(xiàng)目背景介紹 .............................................................................................................16. 成都市發(fā)展規(guī)劃 ....................................................................................................16. 成都市房產(chǎn)發(fā)展基本情況及趨勢(shì) ........................................................................17. 相鄰房產(chǎn)公司或競(jìng)爭(zhēng)對(duì)手基本情況介紹、優(yōu)劣勢(shì)分析 ....................................17. 本公司項(xiàng)目基本情況 .................................................................................................17. 項(xiàng)目定格、定調(diào)、定位 ........................................................................................17. 項(xiàng)目設(shè)計(jì)、規(guī)劃內(nèi)容特點(diǎn)，各種經(jīng)濟(jì)指標(biāo)、價(jià)格表、售樓細(xì)則等 ................17. 該項(xiàng)目周邊環(huán)境介紹：交通、醫(yī)院、學(xué)校、市場(chǎng)及各種主要市政設(shè)施及配套17. 戶型特點(diǎn)分析、優(yōu)劣勢(shì)分析 ................................................................................17. 物管簡(jiǎn)介 ................................................................................................................17. 綜述本項(xiàng)目性價(jià)比最優(yōu) ........................................................................................175. 民用建筑的一般知識(shí) ..........................................................................................................18. 民用建筑的構(gòu)造組成 .................................................................................................18. 民用建筑的分類 .........................................................................................................18. 民用建筑的結(jié)構(gòu)類型 .................................................................................................18. 結(jié)構(gòu)用材 ...............