【正文】 緣和偉業(yè)網(wǎng)絡(luò)推廣與營銷方案 【為了提升公司品牌形象，提高網(wǎng)站瀏覽量，增加客戶簽約數(shù)，擴大市場占有率】 目錄： 三項工作 ..............................................................................................................................................................................02 四項業(yè)務(wù) ........................................................................................................................................... ...................................02 組織架構(gòu) ..............................................................................................................................................................................02 崗位職責(zé) ..............................................................................................................................................................................03 一、網(wǎng)站策劃（站內(nèi)優(yōu)化） ........................................................................................................................................03 二、網(wǎng)絡(luò)營銷專員（站外優(yōu)化） ................................................................................................................................03 三、 SEM 專員 ...............................................................................................................................................................04 四、平面美工 .................................................................................................................................................................04 五、程序員 .....................................................................................................................................................................04 工作流程 ..............................................................................................................................................................................04 網(wǎng)絡(luò)營銷策 略 ............................................................................................................................. .....................................05 一、微信營銷 ..............................................................................................................................................................05 微信營銷定位 ...................................................................................................................................................05 微信營銷效益 ...................................................................................................................................................05 微信營銷預(yù)算 ...................................................................................................................................................06 微信營銷內(nèi)容策劃 ...........................................................................................................................................06 微信營銷具體實施方法 ...................................................................................................................................06 微信營銷效果監(jiān)控 ...........................................................................................................................................14 二、微博營銷 ............................................................................................................................. .................................15 微博營銷定位 ...................................................................................................................................................15 微博營銷效益 ...................................................................................................................................................15 微博營銷預(yù)算 ...................................................................................................................................................16 微博營銷內(nèi)容策劃 ...........................................................................................................................................16 微博營銷具體實施方法 ...................................................................................................................................16 輿情監(jiān)測日報 .........................................................................................................................................20 三、博客 /空間營銷 .....................................................................................................................................................22 新浪博客營銷 ............................................................................................................................. .............................22 空間營銷 ............................................................................................................................................. ...............25 四、口碑營銷 ..............................................................................................................................................................27 新聞營銷 ............................................................................................................................. .....................................27 論壇營銷 ..................................................................................................................................................................28 五、數(shù)據(jù)庫營銷 ..........................................................................................................................................................30 郵件營銷 ............................................................................................................................. .....................................30 短信營銷 ..................................................................................................................................................................30 六、貼吧、知道、百科營銷 .....................................................................................................................