【正文】 169。 2022 by Prentice Hall 2 Chapter EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall STUDENT OBJECTIVES Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems ? Identify and describe the major features of a business that are important for understanding the role of information systems. ? Describe the information systems supporting the major business functions: sales and marketing, manufacturing and production, finance and accounting, and human resources. ? Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other. 169。 2022 by Prentice Hall ? Explain how enterprise applications and intras promote business process integration and improve anizational performance. ? Assess the role of the information systems function in a business. STUDENT OBJECTIVES (Continued) Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall Information Systems Help Kia Solve Its Quality Problems ? Problem: High level of defects in product, new government requirements for reporting defects. Until 2022 Kia ranked at the bottom of and Associates’ annual initialquality survey of new vehicle owners. In 1997, Kia had defects per vehicle, when the average North American car had defects per vehicle. In 2022, Kia had defects per vehicle, but the industry average was . Kia had to report any defects, accidents, or injuries involving its vehicles to the . National Highway Traffic Safety Administration. The information was stored in at least seven different systems run by Kia’s warranty, parts, consumer, and legal affairs department. Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall ? Solutions: Improve quality and monitor defects so that defects and quality problems are easily identified. – Kia created defect reporting system to identify potential problems, such as faulty brake parts, by bining warranty claims, parts orders, field reports, and consumer plaints. – Infogain developed the system with data repository and Clarify CRM system link, which extracts required data from all of the systems, integrates the data, and then analyzes them, with capabilities for displaying overall trends and for drilling down into details. – The system results in reduced costs and increased sales . 169。 2022 by Prentice Hall ? Demonstrates IT’s role in centralizing data, interfacing with customers, and improving production processes. ? Illustrates digital technology’s role in improved quality and lower rate of defects leading to customer satisfaction and repeat business. 169。 2022 by Prentice Hall 起亞（ KIA）汽車公司是韓國最早的機動車制作商業(yè)，始建于 1994年。起亞的車系基本上已經覆蓋了從轎車到 SUV、 MPV的各種車型，其中很多車型多次獲得各項殊榮。目前起亞汽車公司擁有 14家工廠，在 8個國家具備裝備組裝實施，每年有超過 140萬臺的起亞汽車通過全球經銷商網絡銷售到世界 163個國家。 169。 2022 by Prentice Hall ? Use the Inter to find the latest data on defects per vehicle in the automobile industry. Look for new articles on Kia’s use of information systems. ? What new data are available? ? Has Kia’s ranking changed? ? If so, what factors may have contributed to the change? ? What kinds of warranties is Kia offering on its vehicles these days? ? How do these warranties affect Kia’s ability to be profitable? Interactive Session: Kia Motors Information Systems Help Kia Solve Its Quality Problems Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall Information Systems Join the Tupperware Party Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall Information Systems Join the Tupperware Party ? Problem: Changing business model caused unnecessary difficulty for Tupperware sales consultants. ? Solutions: Implement Webbased order management system that simplifies order entry and other tasks. Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall ? Tupperware: airtight containers – Sales: ? Multilevel pensation structure ? Home demonstration party – Challenge ? A sale consultant – Responsible for her own paperwork – Responsible for paperwork from people she recruit 169。 2022 by Prentice Hall – Solution ? Webbased order management system – No need for sales consultant to enter orders from people they recruit – Authorized user can access info from many related systems with a single signon – Easy to municate for specific groups 187。Sales promotion, training, … 169。 2022 by Prentice Hall Information Systems Join the Tupperware Party ? Technology: Oracle Collaboration Suite and Oracle Portal ? Demonstrates IT’s role in centralizing data, improving production processes, and driving growth and profitability. ? Illustrates the importance of automating business processes to reduce workloads and increase productivity. Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall Information Systems Join the Tupperware Party Essentials of Business Information Systems Chapter 2 EBusiness: How Businesses Use Information Systems 169。 2022 by Prentice Hall Components of a Business ? Four basic business functions: manufacturing and production, sales and marketing, finance and accounting, and human resources Organizing a Busines