微觀經(jīng)濟(jì)學(xué)mis_ch(3)-文庫吧
2025-02-06 21:41 本頁面
【正文】 e and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Universal standards ? One set of technology standards: Inter standards ? Effect: ? Disparate puter systems easily municate with each other ? Lower market entry costs—costs merchants must pay to bring goods to market ? Lower consumers’ search costs—effort required to find suitable products 169。 2022 by Prentice Hall Unique Features of Emerce Technology Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Richness ? Supports video, audio, and text messages ? Effect: ? Possible to deliver rich messages with text, audio, and video simultaneously to large numbers of people ? Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience 169。 2022 by Prentice Hall Unique Features of Emerce Technology Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Interactivity ? The technology works through interaction with the user ? Effect: ? Consumers engaged in dialog that dynamically adjusts experience to the individual ? Consumer bees coparticipant in process of delivering goods to market 169。 2022 by Prentice Hall Unique Features of Emerce Technology Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Information density ? Large increases in information density—the total amount and quality of information available to all market participants ? Effect: ? Greater price transparency ? Greater cost transparency ? Enables merchants to engage in price discrimination 169。 2022 by Prentice Hall 價(jià)格歧視 (Price Discrimination)實(shí)質(zhì)上是一種價(jià)格差異，通常指商品或服務(wù)的提供者在向不同的接受者提供相同等級(jí)、相同質(zhì)量的商品或服務(wù)時(shí)，在接受者之間實(shí)行不同的銷售價(jià)格或收費(fèi)標(biāo)準(zhǔn)。經(jīng)營(yíng)者沒有正當(dāng)理由，就同一種商品或者服務(wù)，對(duì)條件相同的若干買主實(shí)行不同的售價(jià)，則構(gòu)成價(jià)格歧視行為。 169。 2022 by Prentice Hall Unique Features of Emerce Technology Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Personalization/Customization ? Technology permits modification of messages, goods ? Effect ? Personalized messages can be sent to individuals as well as groups ? Products and services can be customized to individual preferences 169。 2022 by Prentice Hall Unique Features of Emerce Technology Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Social technology ? The technology promotes user content generation and social working ? Effect ? New Inter social and business models enable user content creation and distribution, and support social works 169。 2022 by Prentice Hall Key Concepts in Emerce: Digital Markets and Digital Goods In a Global Marketplace Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods ? Digital markets reduce ? Information asymmetry ? Search costs ? Transaction costs ? Menu costs （菜單成本） ? Digital markets enable ? Price discrimination ? Dynamic pricing（動(dòng)態(tài)定價(jià)） ? Disintermediation（去中介化） 169。 2022 by Prentice Hall 企業(yè)不經(jīng)常改變價(jià)格是因?yàn)楦淖儍r(jià)格有成本。調(diào)整價(jià)格的成本被稱為菜單成本，這個(gè)詞來自餐館印刷新菜單的成本。菜單成本包括印刷新清單和目錄的成本、把這些新價(jià)格表和目錄送給中間商和顧客的成本、為新價(jià)格做廣告的成本、決定新價(jià)格的成本，甚至還包括處理顧客對(duì)價(jià)格變動(dòng)怨言的成本。 169。 2022 by Prentice Hall 動(dòng)態(tài)定價(jià) (Dynamic Pricing)策略指的是隨渠道、產(chǎn)品、客戶和時(shí)間變化頻繁調(diào)整商品價(jià)格的商業(yè)策略。 169。 2022 by Prentice Hall Electronic Commerce and the Inter Essentials of Business Information Systems Chapter 9 ECommerce: Digital Markets, Digital Goods Figure 92 The typical distribution channel has several intermediary layers, each of which adds to the final cost of a product, such as a sweater. Removing layers lowers the final cost to the consumer. The Benefits of Disintermediation to the Consumer 169。 2022 by Prentice Hall Key Concepts in Emerce: Digital Markets and Digi
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1