會展宣傳推廣方案(已修改)
2024-11-05 20:07 本頁面
【正文】 會展宣傳推廣方案 篇一：論展會宣傳與推廣手段的運用 論展會宣傳與推廣手段的運用 摘要：隨著現(xiàn)代經(jīng)濟(jì)的發(fā)展，會展業(yè)在中國也日益成熟，我們也越來越深刻的認(rèn)識到展會宣傳與推廣工作的重要作用，有效地展會宣傳與推廣是以市場為導(dǎo)向的，利用各種宣傳與推廣手段，營造商業(yè)氛圍，形成市場聲勢，并利用各種關(guān)系和途徑，建立起龐大的展示營銷網(wǎng)絡(luò)，進(jìn)行廣泛的市場推廣和招展，最終令目標(biāo)客戶紛紛來前來報名參展。在整個宣傳與推廣工作中，專業(yè)有效地運用各種宣傳與推廣方式，塑造良好品牌形象，打造高質(zhì)量展會，贏得買家和賣家的 支持與信賴是十分重要的。 關(guān)鍵詞：展會宣傳與推廣 重要性 手段 策略 案例分析 Exhibition of the propaganda and promotion methods used effectively Summary： Along with the modern ec onomy s development, the convention and exhibition industry day by day is also mature in China, we also more and more profound understanding to the exhibition propaganda and the promoted work s influential role, effectively the exhibition propaganda and the promotion is take the market as the guidance, uses each kind of propaganda and the promoted method, the building mercial atmosphere, forms the market momentum, and using each kind of relations and the way, establishes the huge demonstration marketing work, carries on the widespread market introduction and flutters, es the goal customer to register in abundance finally the participation. In the entire propaganda and the promoted work, specialized utilizes each kind of propaganda and the promoted way effectively, Portrays the good brand image, makes the high grade exhibition， wins the buyer and seller s support and the faith is very important. Keywords ：
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