科x尼電子商務(wù)課程(已修改)
2025-06-12 15:18 本頁(yè)面
【正文】 April, 20xx Overview of Ebusiness Lessons Discussion Document 7/7/2020 1:49:35 AM . Kearney, a strategy consulting firm, joined together with NAHS’ international business program to help launch ATCO’s ebusiness Business strategy framework overview Online order form lay out Key Lessons Online store lay out Conducting market research Online credit card processing Discussion Topics ? Key order form ponents ? Lay out of petitors’ order forms ? BestinClass site order forms ? Initial page lay out ? Catalog lay out ? Types of questions ? Market research framework ? Question development exercise ? Overview of credit card processing options and costs ? Presentation by Bank of America credit card processing offering ? Customers, petitors, capabilities Key Lessons 7/7/2020 1:49:35 AM Before starting an ebusiness it is important to consider the needs of your customers, the petitive environment, and the capabilities of your anization Business Strategy Frame Work ? Customers – Current customers – Potential customers ? Competitors – Online petitors – Brick and motor stores ? Company – Current capabilities – Potential alliances ? Customers – Why do current customers buy from you? – What needs of your potential customers are not being fulfilled today? ? Competitors – Who are your petitors? – How do petitors distinguish themsel
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