bec中級(jí)真題第三輯閱讀及答案解析版(2)(已修改)
2025-01-26 20:27 本頁(yè)面
【正文】 BEC中級(jí)真題第三輯閱讀及答案解析版TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks’ profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UKbased pany that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and petitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the pany can exploit existing skills and contacts. They could think about brand extension this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn’t need to reequip their factory and could use nonUK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The pany should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly petitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for highspecification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the pany should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One petitive advantage that Flacks does have is production times. Many retail chains now have twotier supply chains and Flacks could focus on topup orders. They might also investigate other sales channels such as mail order.這篇文章是關(guān)于一個(gè)女性時(shí)尚飾品公司——Flacks的發(fā)展戰(zhàn)略問(wèn)題，四個(gè)專(zhuān)家給出了自 己的建議。這套題目的答案稍微有些隱晦。第一題，說(shuō)在開(kāi)發(fā)新產(chǎn)品前咨詢(xún)客戶(hù)的意見(jiàn)對(duì)于Flacks來(lái)講是很明智的。答案是B段 的最后一句：thorough market research will help to ensure any new ideas are well 的市場(chǎng)調(diào)查能夠確保新的思想很好的被接受。Market research，市場(chǎng)調(diào)查，在很大程度上就是咨詢(xún)客戶(hù)的意見(jiàn)
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