【正文】 畢 業(yè) 論 文 論文題目 我國(guó)經(jīng)濟(jì)型酒店現(xiàn)狀分析及發(fā)展機(jī)會(huì)策略 學(xué) 院 中國(guó)農(nóng)業(yè)大學(xué) 專業(yè)年級(jí) 工商管理 2020級(jí) 姓名學(xué)號(hào) 指導(dǎo)教師 職 稱 （ 2020 年 6 月） 中 國(guó)農(nóng)業(yè)大學(xué)教務(wù)處制 中國(guó)農(nóng)業(yè)大學(xué)學(xué)士學(xué)位論文 中文摘要 1 中文摘要 在我國(guó)經(jīng)濟(jì)型酒店的出現(xiàn)和發(fā)展，是我國(guó)酒店業(yè)發(fā)展成熟的標(biāo)志之一。 隨著國(guó)內(nèi)經(jīng)濟(jì)和旅游業(yè)的快速發(fā)展， 市場(chǎng)需求的不斷變化， 同時(shí)由于大眾旅游的蓬勃發(fā)展， 2020年奧運(yùn)會(huì)和 2020年上海世界博覽會(huì)的召開(kāi)，市場(chǎng)對(duì)舒適、干凈、便利而又經(jīng)濟(jì)的酒店的需求越來(lái)越強(qiáng)烈。 經(jīng)濟(jì)型酒店將成為我國(guó)酒店業(yè)發(fā)展的熱點(diǎn)領(lǐng)域。 自上個(gè)世紀(jì) 90年代后期，在我國(guó)的大中城市中悄然興起一種在國(guó)外已經(jīng)發(fā)展的很成熟在我國(guó)又是新興的酒店業(yè)態(tài) ——經(jīng)濟(jì)型酒店。國(guó)內(nèi)外投資者紛紛將目光投向這一領(lǐng)域。目前， 我國(guó) 的經(jīng)濟(jì)型酒店 還處于 發(fā)展 階段。一方面有著廣闊的發(fā)展前景，另一方面在發(fā)展過(guò)程中又暴露出諸多問(wèn)題。如何在酒店激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地，如何建設(shè)經(jīng)濟(jì)型酒店，保證其健康、快速、穩(wěn)定的發(fā)展，都成了迫切需要解決的問(wèn)題。因此，我們應(yīng)該明確經(jīng)濟(jì)型酒店的內(nèi)涵和特點(diǎn)，分析其發(fā)展現(xiàn)狀和發(fā)展中存在的問(wèn)題，最后找出發(fā)展之路。 本文結(jié)合國(guó)內(nèi)外經(jīng)濟(jì)型酒店的發(fā)展?fàn)顩r，對(duì) 我國(guó) 經(jīng)濟(jì)型酒店的特點(diǎn)進(jìn)行歸納，嘗試給出了經(jīng)濟(jì)型酒店的初步概念，分析了發(fā)展經(jīng)濟(jì)型酒店的社會(huì)條件和市場(chǎng)條件，并且提出了發(fā)展對(duì)策與建議，以促進(jìn)經(jīng)濟(jì)型酒店的有序持續(xù)發(fā)展。 在第一部 分（第一章）我國(guó)經(jīng)濟(jì)型酒店概述中，通過(guò)對(duì)國(guó)外酒店等級(jí)評(píng)定的分析，綜合我國(guó)國(guó)情，明確我國(guó)經(jīng)濟(jì)型酒店的界定范疇、類別和特征， 第二部分 (第二章 )：通過(guò)分析對(duì)經(jīng)濟(jì)型酒店認(rèn)識(shí)中存在的問(wèn)題，提出經(jīng)濟(jì)型酒店的內(nèi)涵，即指投資較小、規(guī)模不大、服務(wù)以客房為主、以整齊、清潔、舒適、安全為產(chǎn)品特點(diǎn)，租金低廉而又具有良好服務(wù)質(zhì)量的，硬件達(dá)到或接近二、三星級(jí)標(biāo)準(zhǔn)的酒店。 第三部分 (第三、四章 )：通過(guò)發(fā)展經(jīng)濟(jì)型酒店的社會(huì)條件分析和市場(chǎng)分析、以及經(jīng)濟(jì)型酒店發(fā)展的 SWOT 分析，提出經(jīng)濟(jì)型酒店需求市場(chǎng)龐大，但有效供給不足，同時(shí)機(jī)會(huì)大于威脅，有 著良好的發(fā)展機(jī)遇。 第四部分 (第五章 )：這一部分主要從產(chǎn)品定位與市場(chǎng)定位、人力資源管理、深化企業(yè)文化、品牌與集團(tuán)化等方面分析了 我國(guó) 發(fā)展經(jīng)濟(jì)型酒店的策略。 第五部分 (第六章 )：以如家快捷 為 例，分析了如家的發(fā)展道路、戰(zhàn)略和挑戰(zhàn)，為其他經(jīng)濟(jì)型酒店的發(fā)展提供借鑒。 第六部分 (第七章 )：結(jié)論部分 [關(guān)鍵詞 ] 經(jīng)濟(jì)型酒店 發(fā)展現(xiàn)狀 經(jīng)營(yíng)對(duì)策 連鎖加盟 中國(guó)農(nóng)業(yè)大學(xué)學(xué)士學(xué)位論文 英文摘要 2 Abstract The emergence and development of budget hotel is one sign of maturity of China39。s hotel market’s demand for fortable, clean, convenient and economical hotel is being more and more strong with regards to the rapid development of the domestic economy and the tourism, the changes of market demand and the 2020 Olympic Games and 2020 Shanghai World hotel will bee a hot area of the hotel industry. Since the late 90s of last century, a new hotel format—budget hotel which has existed for a long time in foreign countries, started to emerge in our country’s large and medium cities. Both domestic investors and foreign show their interests in this present, China39。s budget hotel is still in a stage of development. On one hand, there are broad prospects for development, on the other hand, many problems has been revealed in the process of development. How to succeed in a market which is full of fierce petition and, how to construct budget hotels and make them develop in a healthy, rapid and stable way have bee urgent problems to be solved. Therefore, we should be clear about the connotations and characteristics of the budget hotel, and at the same time analyze its current situations and problems in order to find a proper solution finally. In this paper,we try to propose a initial concept by conserdering the situations of budget hotel in and broad and generalizing the features of our country,analyze the social conditions and market conditions of developing budget hotel,and put forward some suggestions and strategies so as to promote a orderly and sustainable development of budget hotel. In the first chapter (chapter one), which is a brief introduction on our country’s budget hotel, we make clearly of the scope, sort and feature of the budget hotels through analyzing the rating system of hotels in and abroad with the consideration of our national condition. In part two (chapter two), by analyzing the existing problems in running the budget hotels, the author put forward the connotation of this kind of hotel. That is a hotel with low investment, small scale and guestroom service. The features are tidy, clean, fort, safe, cheap renting fee but good service. The hardware of the hotel is close to two or three star hotel. The third part (includes chapter three and four), the author makes analysis on the social conditions and marketing conditions for running the hotel. Also the analysis on SWOT for the development of the budget hotel is included. The author work out that the marketing is large but the supplement is not enough. With more challenges than threatens, there is a unique opportunity to develop. The forth part (chapter five) mainly focuses on the strategy of developing of our own national budget hotel about the positioning of the hotel and marketing, the management of human source, the enhancement of corporate culture, and its brand and collectivize. The fifth part (chapter six), using Ru Jia as an example to illustrate some references for other budget hotels by analyzing its development, strategy and challenges. Part six (chapter seven) is the conclusion part. Key words: Economic hotel。 Developing strategy。 Management strategies。 Characteristic中國(guó)農(nóng)業(yè)大學(xué)學(xué)士學(xué)位論文