寶潔公司的戰(zhàn)略實施與控制系統(tǒng)(已修改)
2025-05-27 04:21 本頁面
【正文】 IMPLEMENTING STRATEGY amp。 CONTROL SYSTEMS AT Pamp。G Gerry Kingham Finance Mgr. Pamp。G Nordic Agenda ? Recap of previous lecture ? From global to local strategymaking ? Strategy example: Yes handdish ? Management Control Systems Choice Cascade to Define the Choices What are our goals and Aspirations? Where will we Play? What Capabilities must be in place to win? How will we Win in chosen market? What Management Systems are required? Choice Cascade to Define the Choices What are our goals and Aspirations? Where will we Play? What Capabilities must be in place to win? How will we Win in chosen market? What Management Systems are required? Recap on lecture 1 ? Where will we play? – Total Shareholder Return calculations by Global Business Unit ? How will we win? Commercial Strategy – Focus on core brands – Consumer Is Boss – Win with winning customers Competitive retail margins strong Tailor Investments By Customer Be Strong With Global Customers – Get the value equation right – Know the petitors ? What capabilities must be in place? – Global matrix structure: Global Business Units (GBUs) and Market Development Organizations (MDOs) – Individual accountability, Work amp。 Development Plans HOMEWORK What share of shelf does YES have ? What do you think it has in market share ? What do you learn from the pricing and sizing you see? Why might it be so ? What influences the shelf positioning ? What would your YES strategy be? HOMEWORK What share of shelf does YES have ? Ca. 60% What do you think it has in market share ? Same as shelf share (6070%) What do you learn from the pricing and sizing you see? Why might it be so ? Smaller sizes offer “extra benefits, but are more expensive pr. ml What influences the shelf positioning ? Looks like the big bottles are at the bottom What would your YES strategy be? Choice Cascade to Define the Choices What are our goals and Aspirations? Where will we Play? What Capabilities must be in place to win? How will we Win in chosen market? What Management Systems are required? Implementing strategy First: Understanding the customer HOW WILL WE WIN? Retail is still fragmented Share of top 50 public panies, 1998 999995918633322616Energy Automotive Pharmaceuticals。 diagnostics Electronics Tele Packaged goods Financial industries Chemicals Retail Source: Global Vantage。 McKinsey 84565241319Energy Financial institutions Automotive Retail Packaged goods Electronics Average number of countries of operation for largest panies (1998) Note: Largest panies defined by total revenue Source: Hoovers。 McKinsey Number of countries of operation for most global panies Mobil 140 Royal Dutch Shell 130 Citigroup 100 HSBC 79 Siemens 190 Toshiba 81 Nestle 80+ Procter amp。 Gamble 120 Fiat 60 General Motors 52 Carrefour 26 Ahold 28 Retailing is still local HOW WILL WE WIN? * Only disclosed deal considerations in excess of USD 25 million Source: Amdata。 Thomson Financial Securities。 McKinsey analysis 2 . 91 2 . 12 . 34 . 19 . 07 . 00 . 71 . 02 . 22 . 90 . 10 . 73 . 04 . 70 . 50 . 1NonEuropean crossborder European crossborder Domestic Growing European Mamp。A activities in Retail USD b, deal volume* 1994 1995 1996 1997 1998 1999 to September There is a war out there Demand ?Flat/falling share of wallet ?Flat/falling prices ?More demanding and plex consumers ?Shifting lifestyle and work patterns Supply ?Overcapacity ?New entrants (etailers and retailers) ?Supplier consolidation ?Low availability/ rising cost of frontline labour ?Increasing real estate costs Power shifting to consumers Inter is accelerating trends Source: McKinsey HOW WILL WE WIN? Sweden ? Most consolidated retail market in the
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