【正文】 年產(chǎn) 30萬桶 純凈水生產(chǎn)線建設(shè)項(xiàng)目 可行性研究報(bào)告 江蘇深海純凈水有限公司 二〇一一年十月 2 目 錄 第一章 總論 ................................................................................................................ 6 項(xiàng)目名稱與承辦單位 ........................................................................................ 6 項(xiàng)目名稱 .............................................................................................. 6 項(xiàng)目承辦單位、法人代表 .................................................................. 6 建設(shè) 性質(zhì)與 地點(diǎn) .................................................................................. 6 研究工作的依據(jù)、內(nèi)容及范圍 ........................................................................ 6 研究依據(jù) .............................................................................................. 6 研究內(nèi)容及范圍 .................................................................................. 7 編制原則 ............................................................................................................ 8 項(xiàng)目概況 ............................................................................................................ 8 項(xiàng)目單位簡介 ...................................................................................... 8 建設(shè)規(guī)模與產(chǎn)品方案 .......................................................................... 8 廠 址概述 .............................................................................................. 9 基礎(chǔ)設(shè)施條件 ...................................................................................... 9 環(huán)境保護(hù) .............................................................................................. 9 項(xiàng)目定員和來源 .................................................................................. 9 項(xiàng)目實(shí)施 進(jìn)度 ...................................................................................... 9 總投資及資金籌措 .............................................................................. 9 技術(shù)經(jīng) 濟(jì)指標(biāo) .................................................................................................... 9 結(jié)論 .................................................................................................................. 10 第二章 項(xiàng)目背景及建設(shè)必要性 ............................................................................. 12 項(xiàng)目背景 .......................................................................................................... 12 建設(shè)的必要性 .................................................................................................. 13 第三章 建設(shè)條件 ..................................................................................................... 14 項(xiàng)目區(qū)概況 ...................................................................................................... 14 自然概況 ............................................................................................ 14 人口、行政區(qū)劃 ................................................................................ 14 人文、歷史 ........................................................................................ 15 社會(huì)經(jīng)濟(jì) ............................................................................................ 15 項(xiàng)目建設(shè)地社會(huì)經(jīng)濟(jì)發(fā)展概況 ...................................................................... 18 項(xiàng)目建設(shè)條 件優(yōu)劣勢(shì)分析 .............................................................................. 19 優(yōu)勢(shì)條件 ............................................................................................ 19 3 主要障礙因素及解決方案 ................................................................ 20 第四章 市場(chǎng)分析與銷售方案 ................................................................................. 21 市場(chǎng)分析 .......................................................................................................... 21 營銷策略、方案、模式 .................................................................................. 21 營銷 策略 ............................................................................................ 22 產(chǎn)品 營銷 方案與營銷模式 ................................................................ 22 第五章 建設(shè)方案 ..................................................................................................... 23 建設(shè)規(guī)模和產(chǎn)品方案 ...................................................................................... 23 建設(shè)規(guī)劃和布局 .............................................................................................. 23 總圖布置原則 .................................................................................... 23 廠區(qū)總平面布置 ................................................................................ 23 豎向布置 ............................................................................................ 24 廠區(qū)道路和綠化 ................................................................................ 24 總平面主要技術(shù)指標(biāo) ........................................................................ 25 運(yùn)輸 .................................................................................................................. 25 年運(yùn)輸量 ............................................................................................ 26 運(yùn)輸工具的選擇 ................................................................................ 26 建設(shè)標(biāo)準(zhǔn) .......................................................................................................... 26 建筑設(shè)計(jì)標(biāo)準(zhǔn) .................................................................................... 26 建筑規(guī)模 ............................................................................................ 27 公用工程 .......................................................................................................... 27 給排水工程 ........................................................................................ 27 供電工程 ................................