【正文】 《電子商務(wù)系統(tǒng)建設(shè)與管理》期末課程設(shè)計(jì) 可行性報(bào)告 項(xiàng)目名稱：愛樂途主題旅行社電子商務(wù)系統(tǒng) 班級(jí)： 2020 市場(chǎng)營(yíng)銷（電子商務(wù)方向） 指導(dǎo)老師： 完成時(shí)間： 2020 年 1 月 11 日 目錄 一、項(xiàng)目名稱 ................................................................................................................... 4 二、建設(shè)小組及分工 ........................................................................................................ 4 愛樂途主題旅行社 2 三、項(xiàng)目概述 ................................................................................................................... 4 （一）課題名稱 ........................................................................................................ 4 （二）使用環(huán)境 ........................................................................................................ 4 （三）設(shè)計(jì)思路 ........................................................................................................ 4 （四）開發(fā)方法 ........................................................................................................ 4 （五）主要功能 ........................................................................................................ 4 四、背景分析 ................................................................................................................... 5 （一）我國(guó)旅游電子商務(wù)化的現(xiàn)狀 ............................................................................ 5 旅游電子商務(wù)行業(yè)總體水平不高 ................................................................... 5 旅游電子商務(wù)建設(shè)質(zhì)量有待提高 ................................................................... 6 旅游企業(yè)還未與網(wǎng)絡(luò)完全接軌 ....................................................................... 6 更新緩慢，服務(wù)項(xiàng)目單一 .............................................................................. 6 支付觀念傳統(tǒng) ............................................................................................... 7 電子交易安全性較低 ..................................................................................... 8 缺乏信用保障 ............................................................................................... 8 經(jīng)營(yíng)模式雷同 ............................................................................................... 9 贏利前景不明 ............................................................................................... 9 五、旅游電子商務(wù)化的發(fā)展前景 ....................................................................................... 9 六、項(xiàng)目需求 ................................................................................................................. 10 七、項(xiàng)目建設(shè)目標(biāo)： ...................................................................................................... 11 八、設(shè)計(jì)原則 ................................................................................................................. 11 （一）安全性 .......................................................................................................... 11 （二）可擴(kuò) 展性 ...................................................................................................... 12 （三）先進(jìn)性 .......................................................................................................... 12 （四）規(guī)范性 .......................................................................................................... 12 （五）標(biāo)準(zhǔn)性 .......................................................................................................... 12 九、項(xiàng)目實(shí)施規(guī)劃 .......................................................................................................... 12 （一）網(wǎng)站規(guī)劃 ...................................................................................................... 12 （二）主要模塊 ...................................................................................................... 13 用戶功能模塊 ............................................................................................. 13 產(chǎn)品介紹模塊 ............................................................................................. 13 訂單模塊 .................................................................................................... 13 旅行日記模塊 ........................................................................................