【正文】 ................................................................................... 12 九、項(xiàng)目實(shí)施規(guī)劃 .......................................................................................................... 12 （一）網(wǎng)站規(guī)劃 ...................................................................................................... 12 （二）主要模塊 ...................................................................................................... 13 用戶功能模塊 ............................................................................................. 13 產(chǎn)品介紹模塊 ............................................................................................. 13 訂單模塊 .................................................................................................... 13 旅行日記模塊 ............................................................................................. 13 后臺(tái)管理模塊 ............................................................................................. 13 （三） 網(wǎng)站總體風(fēng)格設(shè)計(jì) ...................................................................................... 13 主頁(yè)面設(shè)計(jì) ................................................................................................. 14 輸入輸出頁(yè)面設(shè)計(jì) ...................................................................................... 14 十、經(jīng)營(yíng)目標(biāo) ................................................................................................................. 15 （一）前期經(jīng)營(yíng)目標(biāo) ............................................................................................... 15 （二）中期經(jīng)營(yíng)目標(biāo) ............................................................................................... 15 （三）長(zhǎng)期經(jīng)營(yíng)目標(biāo) ............................................................................................... 16 十一、風(fēng)險(xiǎn)分析 ............................................................................................................. 16 （一）主要風(fēng)險(xiǎn) ...................................................................................................... 16 技術(shù)方面的風(fēng)險(xiǎn) .......................................................................................... 16 愛樂途主題旅行社 3 交易的風(fēng)險(xiǎn) ................................................................................................. 17 管理風(fēng)險(xiǎn) .................................................................................................... 17 市場(chǎng)方面的風(fēng)險(xiǎn) .......................................................................................... 17 （二） 旅游電子商務(wù)化的風(fēng)險(xiǎn)應(yīng)對(duì)方案 ................................................................... 18 十二、網(wǎng)站推廣計(jì)劃 ...................................................................................................... 18 （一）登錄搜索引擎 ............................................................................................... 18 （二）登錄導(dǎo)航網(wǎng)站 ............................................................................................... 18 （三）友情連接 ...................................................................................................... 18 （四）網(wǎng)絡(luò)廣告投放 ............................................................................................... 19 （五）郵件廣告 ...................................................................................................... 19 （六） BBS 論壇社區(qū)宣傳 ........................................................................................ 19 （七）事件營(yíng)銷 ...................................................................................................... 19 （八）客戶關(guān)系管理 ............................................................................................... 19 十三、贏利模式 ............................................................................................................. 19 （一）中間代理收入 ............................................................................................... 20 （二 ）線上收入 ...................................................................................................... 20 （三）雜志、光盤收入 ............................................................................................ 20 （四） “旅游誠(chéng)信授牌 ”收入 ..................................................................................... 21 （五）大