【正文】 重慶市 1500畝 名優(yōu) 茶葉 種植基地 改擴(kuò) 建 項(xiàng)目 可行性研究報(bào)告 目 錄 第一章 總論 .............................................................................................. 1 項(xiàng)目單位基本情況 ................................................................................................... 1 概況 ................................................................................................................... 1 財(cái)務(wù)狀況 ........................................................................................................... 1 法人代表基本情況 ........................................................................................... 2 技術(shù)支撐單位 ................................................................................................... 2 項(xiàng)目建設(shè)方案 ........................................................................................................... 3 項(xiàng)目名稱、建設(shè)性質(zhì)及建設(shè)地點(diǎn) .................................................................. 3 建設(shè)規(guī)模及產(chǎn)品方案 ...................................................................................... 3 技術(shù)、設(shè)備、建筑物 ...................................................................................... 4 投資結(jié)構(gòu)及資金來源 ............................................................................................... 4 項(xiàng)目效益 ................................................................................................................... 4 可行性研究報(bào)告編制依據(jù) ....................................................................................... 5 綜合評(píng)價(jià) ................................................................................................................... 6 第二章 背景及必要性 ............................................................................. 7 項(xiàng)目建設(shè)背景 ........................................................................................................... 7 項(xiàng)目提出的主要依據(jù) ....................................................................................... 7 項(xiàng)目提出理由 ................................................................................................... 8 項(xiàng)目建設(shè)的必要性 ................................................................................................... 8 是升茶葉產(chǎn)品市場競爭力，帶動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展的需要 ............................... 8 是實(shí)現(xiàn)勞動(dòng)力良性轉(zhuǎn)移，完善農(nóng)業(yè)產(chǎn)業(yè)鏈條的需要 ................................... 9 是建設(shè)社會(huì)主義新農(nóng)村、增加農(nóng)民收入需要 ............................................... 9 是優(yōu)化經(jīng)營模式，促進(jìn)統(tǒng)籌城鄉(xiāng)發(fā)展的需要 ............................................... 9 是促進(jìn)當(dāng)?shù)厣鷳B(tài)環(huán)境建設(shè)的需要 ................................................................. 10 第三章 建設(shè)條件 .................................................................................... 11 項(xiàng)目區(qū)概況 ..............................................................................................................11 建設(shè)地點(diǎn)選擇 ..................................................................................................11 自然資源狀況 ..................................................................................................11 社會(huì)經(jīng)濟(jì)現(xiàn)狀 ................................................................................................. 12 本行業(yè)發(fā)展現(xiàn)狀 ............................................................................................. 12 相關(guān)產(chǎn)業(yè)發(fā)展?fàn)顩r ......................................................................................... 12 項(xiàng)目建設(shè)條件優(yōu)劣勢分析 ...................................................................................... 13 優(yōu)勢條件 ......................................................................................................... 13 項(xiàng)目劣勢分析 ................................................................................................. 14 第四章 市場分析與銷售方案 ............................................................... 16 市場分析 .................................................................................................................. 16 茶葉市場供求現(xiàn)狀及前景分析 ..................................................................... 16 項(xiàng)目產(chǎn)品的市場競爭優(yōu)勢 ............................................................................. 17 銷售策略、方案和營銷模式 .................................................................................. 17 市場定位 ......................................................................................................... 17 營銷模式 ......................................................................................................... 18 市場風(fēng)險(xiǎn) .................................................................................................................. 18 項(xiàng)目產(chǎn)品市場風(fēng)險(xiǎn)因素 ................................................................................. 18 防范和降低風(fēng)險(xiǎn)對(duì)策 ..................................................................................... 18 第五章 建設(shè)方案 .................................................................................... 20 產(chǎn)品方案和建設(shè)規(guī)模 .............................................................................................. 20 產(chǎn)品方案 ......................................................................................................... 20 建設(shè)規(guī)模 ......................................................................................................... 20 建設(shè)規(guī)劃和布局 ...................................................................................................... 20 總平面布置原則 ............................................................................................. 20 布局 ................................................................................................................. 20 建設(shè)標(biāo)準(zhǔn)和產(chǎn)品標(biāo)準(zhǔn) .............................................................................................. 21 項(xiàng)目建設(shè)標(biāo)準(zhǔn) ................................................................................................. 21 產(chǎn)品標(biāo)準(zhǔn) ......................................................................................................... 21 主要建設(shè)內(nèi)容 ................................................................