【正文】 發(fā)光二極管 LED 藍寶石襯底的加工制造 工業(yè)企業(yè)項目可行性研究報告 目錄 第一章 項目總論 ......................................................................................................... 4 可行性研究結(jié)論綜述 ........................................................................................... 4 主要 經(jīng)濟技術(shù)指標(biāo) .............................................................................................. 5 項目背景信息 ...................................................................................................... 5 項目建設(shè)進度及運營階段 安排 ............................................................................ 6 問題及建 議 ......................................................................................................... 7 第二章 項目背景和發(fā)展概況 ..................................................................................... 7 項目提出的背景 .................................................................................................. 7 行業(yè)發(fā)展概況 ...................................................................................................... 8 投資的必要性 .................................................................................................... 12 第三章 行業(yè)和市場分析與建設(shè)規(guī)模 ....................................................................... 12 行業(yè)分析 ........................................................................................................... 12 LED 產(chǎn)業(yè)鏈技術(shù)特點與壁壘 ............................................................................................ 13 LED 專利分析 ..................................................................................................................... 15 全球 LED行業(yè)格局 .............................................................................................................. 16 LED 產(chǎn)業(yè)鏈價值分配 ......................................................................................................... 19 LED 行業(yè)議價能力 ............................................................................................................. 21 藍寶石襯底行業(yè)分析 ............................................................................................................ 22 市場分析 ........................................................................................................... 23 LED 襯底產(chǎn)品對比分析 ..................................................................................................... 24 1 產(chǎn)品現(xiàn)有生產(chǎn)能力調(diào) 查 ........................................................................................................ 30 產(chǎn)品產(chǎn)量及銷售量調(diào) 查 ........................................................................................................ 33 替代產(chǎn)品調(diào) 查 ........................................................................................................................ 34 客戶需求分 析 ........................................................................................................................ 35 市場預(yù)測 ........................................................................................................... 36 市場需求分 析 ......................................................................................................................... 36 產(chǎn)品價格預(yù)測 ........................................................................................................................ 42 營銷策略及方法 ................................................................................................ 43 產(chǎn)品／市場推廣方案 ............................................................................................................ 43 銷售模式 ................................................................................................................................. 44 分銷渠道 ................................................................................................................................. 44 銷售網(wǎng)點建設(shè)及銷售隊伍建設(shè) ........................................................................................... 44 價格策略及服務(wù) .................................................................................................................... 44 銷售費用預(yù)測 ........................................................................................................................ 45 產(chǎn)品方案和建設(shè)規(guī)模 ......................................................................................... 45 產(chǎn)品方 案 ................................................................................................................................. 45 建設(shè)規(guī)模 ................................................................................................................................. 45 產(chǎn)品銷售收入預(yù)測 ............................................................................................ 45 第四章 建設(shè)條件和廠址選擇 ................................................................................... 46 資源和原材料 .................................................................................................... 46 資源評述 ................................................................................................................................. 46 原材料及主要輔助材料的供給 ........................................................................................... 46 建設(shè)地區(qū)的選擇 ................................................................................................ 47 廠址選擇 ........................................................................................................... 48 第五章 工廠技術(shù)工藝方案 ....................................................................................... 48 項目組成 ........................................................................................................... 48 生產(chǎn)技術(shù)方案 .................................................................................................... 49 2 產(chǎn)品標(biāo)準(zhǔn) ................................................................................................................................. 49 生產(chǎn)方法 ...........................................................................................