【正文】
廣州市休閑體育企業(yè)發(fā)展研究 以廣州市冠威體育活動(dòng)策劃公司為例 廣州體育學(xué)院休閑體育專(zhuān)業(yè) 李均 指導(dǎo)老師 葉祥財(cái) 摘要:隨著改革開(kāi)放,經(jīng)濟(jì)的快速發(fā)展,人們生活水平的不斷提高和工作壓力大,對(duì)自身身體健康的追求和精神上的減壓作用而引導(dǎo)休閑體育企業(yè)的產(chǎn)生和發(fā)展,對(duì)廣州市的休閑體育企業(yè)調(diào)查不僅可以發(fā)現(xiàn)企業(yè)所存在的問(wèn)題與不足,還可以為休閑企業(yè)所需要改變提供參考策略,運(yùn)用文獻(xiàn)資料法、數(shù)據(jù)統(tǒng)計(jì)法、比較法、訪問(wèn)調(diào)查法,根據(jù)廣州市冠威體育活動(dòng)策劃公司近兩年來(lái)各項(xiàng)業(yè)務(wù)的情況研究,發(fā)現(xiàn)冠威公司主要業(yè)務(wù)以承包企業(yè)的策劃活動(dòng)和承包游泳池為主,其他業(yè)務(wù)也相對(duì)有起色,體現(xiàn)休閑體育企業(yè)以主業(yè)務(wù)為主,帶動(dòng)業(yè)務(wù)多元化的發(fā)展趨勢(shì)。 關(guān)鍵詞:廣州市、休閑體育 、企業(yè)、發(fā)展、趨勢(shì) Leisure body the Guangzhou Yu enterprise development research In order to Granville sports crown Guangzhou city planning pany as an example Guangzhou Sports University leisure sports professional Li Jun Guide teacher Ye Xiangcai Abstract: With the reform and opening up, the rapid development of economy, people39。s living standards and the increase of the working pressure, the emergence and development of the depression effect of their own health and the pursuit of spiritual and guide the leisure sports enterprises, the survey on Guangzhou city leisure sports enterprises can not only discover the problems and shortings, but also the need to change to provide reference for leisure and business strategy, the use of literature and data, statistical method, parative method, interview method, according to Wei sports crown Guangzhou city planning pany in the past two years the business case study, found that the crown Granville pany main business in contracting business planning activities and the swimming pool, other business also