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【正文】 外文資料翻譯 英文原文 中文 3780 字 英文原文出處： Nursel, Yal231。?n, Utku, K246。se. What is search engine optimization: SEO?[J]. Procedia Social and Behavioral Sciences, 2021, (9): 48749 What is search engine optimization: SEO? ABSTRACT Abstract Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained sitesearch results, are called as search engines. SEO “Search Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed. KEY WORDS: SEO, Search Engine Optimization, Page Rank, Backlink, Bot, Meta Tags, Social Media. 1. Introduction Inter is a wide munity including millions of users and it is also named as one of today’s most important munication tools. This wide munity is also known as an important customer potential for everyone who thinks about business works based on Inter environment. Inter has bee new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which has changed with the Inter, has created some changes in other areas and it has also enabled panies to need Inter based marketing activities. As a result of increasing popularit y of the Inter, a crowd, which is also named as “electronic munity” was 外文資料翻譯 英文原文 appeared. Marketers, who try to reach users in a fast and effective way with direct marketing method and also reduce customer reaching–costs, aim to reach electronic munities that have big potentials. According to nies, this crowd, which is also named as electronic munity, is evaluated as a customer. Because of this, they try to introduce and market their panies via developed web sites. On the other hand, they also know that the most important and effective introduction and marketing way is taking part on top lists of search engines. Whereas Inter includes hundred thousands of web pages, it is better to use search engines in order to reach wanted data or information. Accordi ng to Comscore World Metrix evaluation on April 2021, Turkey has 7th biggest Inter population in Europe and furthermore, it also has users who spend the most time on the Inter in Europe. According to the research study on July 2021, 81 percent of Inter users enter to the Inter envir onment via search engine web pages. For instance, 80 percent of people, who want to buy car, search for a car by using search engines. According to the research study on February 2021,Google is the most widely used search engine. It is important for search engines to give response for lots of people, especially , which are aware of this situation, aim to take part on the first page or first row of search engines by using Inter advertisement or more natural approach: search engine optimization (seo). Because of lower costs,“seo”is preferred rather than Inter advertisement. Because of this, such a study has been performed in order to make “seo” more popular and widespread. Search engines and their working mec hanism were explained in the second section of this paper. In the third sect ion, search engine optimization was explained and some information and tips about how “seo” can be performed was also given. Finally, an evaluati on for the whole study was performed in the last section. 2. Search Engine and Its Features Search engine is some kind of software, which collects data about web sites. At this point, the collected data includes the web site URL, some keywords or keyword groups that define the content of the web site, the code structure that forms the web page and also links provided on the web site. Th
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