畢業(yè)論文--淺談中國酒包裝設(shè)計的發(fā)展與創(chuàng)新-畢業(yè)設(shè)計(已修改)
2025-02-04 05:19 本頁面
【正文】 安徽工程大學(xué) 畢業(yè) 設(shè)計（ 論文 ） 1 安徽工程大學(xué)畢業(yè)論文 淺談中國酒包裝設(shè)計的發(fā)展與創(chuàng)新 所學(xué)專業(yè)：藝術(shù)設(shè)計 學(xué)生姓名：李翠薇 準(zhǔn)考證號： 010110307360 指導(dǎo)老師：錢濤 二○一二年八月 李翠薇 ：淺談中國酒包裝設(shè)計的發(fā)展與創(chuàng)新 2 淺談中國酒包裝設(shè)計的發(fā)展與創(chuàng)新 準(zhǔn)考證號 :010110307360 學(xué)生姓名：李翠薇 指導(dǎo)教師 : 錢濤 摘要 :隨著經(jīng)濟全球化的日益加劇，我國酒市場經(jīng)濟得到了迅猛發(fā)展，而酒包裝設(shè)計已經(jīng)成為一個品牌成敗的關(guān)鍵。酒包裝設(shè)計盡管被歸入平面設(shè)計的范疇，但由于其設(shè)計除了在平面上進(jìn)行以外，還包含有立體形態(tài)的設(shè)計（ 如紙盒、容器），它是平面裝潢與立體形態(tài)設(shè)計的有機結(jié)合，因此，其設(shè)計具有獨特性。酒包裝設(shè)計以它獨特的設(shè)計語言和形式美感折射出藝術(shù)光彩，它在一定程度上改變了人們的生活方式，提升了人們的審美意識。今天酒的消費在一定程度上，已經(jīng)成為一種文化消費的趨勢。隨著文化消費圈層的不斷擴大，文化消費已經(jīng)滲透到我們社會生活的各個層面。人們對商品的購買已經(jīng)不再是單單的實用，而是越來越注重外觀的美感。特別是酒這種商品，更是文化和藝術(shù)、歷史及品味的載體。這就要求我們設(shè)計工作者，在設(shè)計酒包裝時要綜合考慮這些元素。要想使我們的酒包裝貼近生 活，就需要我們對酒包裝的設(shè)計，進(jìn)行深入地研究與發(fā)掘。在繼承的前提下充分融合時代需求，不斷地發(fā)展與創(chuàng)新，滿足人們對酒這種文化商品的追求。 關(guān)鍵詞 : 酒包裝設(shè)計；發(fā)展；創(chuàng)新；綠色 安徽工程大學(xué) 畢業(yè) 設(shè)計（ 論文 ） 3 DISCUSSION ON THE DEVELOPMENT OF CHINESE WINE PACKAGING DESIGN AND INNOVATION Abstract:With increasing economic globalization, our country market economy got swift and violent development, and the wine packaging design has bee the key to the success of a brand. Wine packaging design despite being placed in the category of plane design, but because of its design except in the plane, but also includes a threedimensional shape design ( such as cartons, containers), it is a plane decoration and threedimensional shape design anically, therefore, its design is unique. Wine packaging design with its unique design language and aesthetic form reflects the artistic brilliance, which to some extent changed people39。s way of life, improve people39。s aesthetic consciousness. Today wine consumption to a certain extent, has bee a kind of cultural consumption trend. With the cultural consumption level unceasing expansion, consumer culture has perated into all aspects of our social life. The people of modity purchase is not only practical, but more and more emphasis on the aesthetic appearance. Especially wine this kind of modity, is the art and culture, history and taste of the carrier. This requires us to design professionals, in the design of wine packaging to consider these elements. To make our wine packaging is close to life, we need to wine packaging design, indepth study and explore. In succession under the premise of the full integration of the requirements of the times, cont
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