【正文】 ...............................................外包項目.......................................................................................................................4 各種主題婚禮策劃案例欣賞.......................................................................................4 各種個性求婚策劃案例欣賞.......................................................................................4 市場與競爭..............................................................................................................................婚慶策劃前景分析.......................................................................................................5 目標(biāo)顧客描述...............................................................................................................6 各種需要舉辦婚禮的新人，主要承辦中小型婚禮，主打個性化婚禮.......6 所有需要向其愛人求愛求婚的顧客，為其提供個性化策劃與協(xié)助...........6 威脅...................................................................................................................6人口分析...........................................................................................................7swot分析....................................................................................................................營銷計劃..................................................................................................................................產(chǎn)品設(shè)計.......................................................................................................................8 產(chǎn)品開發(fā).......................................................................................................................9基本客服...........................................................................................................9自助式客服.......................................................................................................9個性化客服.......................................................................................................9縱向一體化.......................................................................................................9定價策略.......................................................................................................................9 營銷策略.....................................................................................................................10市場營銷戰(zhàn)略.................................................................................................10 市場銷售策略.................................................................................................10 品牌策略.....................................................................................................................13樹立品牌策略.................................................................................................13 強化品牌策略.................................................................................................14 延伸品牌策略.................................................................................................14 營銷過程的管理與控制.............................................................................................14 對營銷人員的管理和控制.............................................................................15 年度計劃控制.................................................................................................15 盈利性控制.....................................................................................................15 對顧客滿意程度的控制.................................................................................16 生產(chǎn)運營管理.........................................................................................................................選址.............................................................................................................................服務(wù)經(jīng)營策略.............................................................................................................16 特色三步服務(wù)經(jīng)營策略.............................................................................................17 2 3 4 56 7 8 9 feeling（菲林）婚慶策劃公司 公司組織架構(gòu).........................................................................................................................公司性質(zhì).....................................................................................................................組織形式.....................................................................................................................部門職責(zé).....................................................................................................................公司管理.....................................................................................................................創(chuàng)新機制.....................................................................................................................19 財務(wù)分析與評價.....................................................................................................................19資金計劃.....................................................................................................................資金規(guī)模.........................................................................................................19 資金來源.........................................................................................................資金使用.........................................................................................................20 權(quán)益資金撤出方式與股利計.........................................................................20 本公司退出機制.............................................................................................20 成本計劃及盈利預(yù)測.................................................................................................21 基本財務(wù)假設(shè).................................................................................................21 成本及費用計劃...................................