【正文】 ...............................................外包項(xiàng)目.......................................................................................................................4 各種主題婚禮策劃案例欣賞.......................................................................................4 各種個(gè)性求婚策劃案例欣賞.......................................................................................4 市場(chǎng)與競(jìng)爭(zhēng)..............................................................................................................................婚慶策劃前景分析.......................................................................................................5 目標(biāo)顧客描述...............................................................................................................6 各種需要舉辦婚禮的新人，主要承辦中小型婚禮，主打個(gè)性化婚禮.......6 所有需要向其愛(ài)人求愛(ài)求婚的顧客，為其提供個(gè)性化策劃與協(xié)助...........6 威脅...................................................................................................................6人口分析...........................................................................................................7swot分析....................................................................................................................營(yíng)銷(xiāo)計(jì)劃..................................................................................................................................產(chǎn)品設(shè)計(jì).......................................................................................................................8 產(chǎn)品開(kāi)發(fā).......................................................................................................................9基本客服...........................................................................................................9自助式客服.......................................................................................................9個(gè)性化客服.......................................................................................................9縱向一體化.......................................................................................................9定價(jià)策略.......................................................................................................................9 營(yíng)銷(xiāo)策略.....................................................................................................................10市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略.................................................................................................10 市場(chǎng)銷(xiāo)售策略.................................................................................................10 品牌策略.....................................................................................................................13樹(shù)立品牌策略.................................................................................................13 強(qiáng)化品牌策略.................................................................................................14 延伸品牌策略.................................................................................................14 營(yíng)銷(xiāo)過(guò)程的管理與控制.............................................................................................14 對(duì)營(yíng)銷(xiāo)人員的管理和控制.............................................................................15 年度計(jì)劃控制.................................................................................................15 盈利性控制.....................................................................................................15 對(duì)顧客滿(mǎn)意程度的控制.................................................................................16 生產(chǎn)運(yùn)營(yíng)管理.........................................................................................................................選址.............................................................................................................................服務(wù)經(jīng)營(yíng)策略.............................................................................................................16 特色三步服務(wù)經(jīng)營(yíng)策略.............................................................................................17 2 3 4 56 7 8 9 feeling（菲林）婚慶策劃公司 公司組織架構(gòu).........................................................................................................................公司性質(zhì).....................................................................................................................組織形式.....................................................................................................................部門(mén)職責(zé).....................................................................................................................公司管理.....................................................................................................................創(chuàng)新機(jī)制.....................................................................................................................19 財(cái)務(wù)分析與評(píng)價(jià).....................................................................................................................19資金計(jì)劃.....................................................................................................................資金規(guī)模.........................................................................................................19 資金來(lái)源.........................................................................................................資金使用.........................................................................................................20 權(quán)益資金撤出方式與股利計(jì).........................................................................20 本公司退出機(jī)制.............................................................................................20 成本計(jì)劃及盈利預(yù)測(cè).................................................................................................21 基本財(cái)務(wù)假設(shè).................................................................................................21 成本及費(fèi)用計(jì)劃...................................