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【正文】 oofreading Important and difficult points:How to write short faxes Teaching content: Planing an order Speakingdiscuss the qualities of a good supplier Reading 1read a fax from the head office of a mail order pany to a supplier and answer true/false questions Reading 2read a badly organised fax about the order mentioned in the fax answer prehension questions Writingdiscuss ways of improving the calrity of the fax, then rewrite changesListeninglisten to a conversation confirming details of an again and note down funcitonal write formal written equivalents of these focusmatch additional spoken and written functional phrasesUnit 3 b Cash Flow Teaching aims and requirements: To enable students to talk about daytoday pany finances To parctise reading for specific information To practise listening for specific information To practise note writing Important and difficult points:The importance of cash flow Teaching content: Managing cash flow Speakingbrainstorm typical cash inflows and out flows at their pany Readingread a case study about a pany with cash flow problems and answer some simple identigy the pany’s cash inflows and outflows and plete a graph based on the pany’s cash discuss reasons why small panies fail Improving cash flow Writingread and respond to an to a consultant Listeninglisten to a conversation with the consultant about early settlement discounts Language focusfocus on the use of conditionals 1 and 2 and look for examples in the tapescript Speakingdiscuss ways of improving the pany’s cash flow and their 4 a Brand Power Teaching aims and requirements: To enable students to talk about brands and marketing To parctise reading for specific information To practise listening for gist and specific information Important and difficult points:The power of brand Teaching content: Selling pointsSpeakingsay what brand they would buy for certain products and why Listening 1listen to five short pieces and match reasons for buy products with the speakers BrandstretchingReading 1read an article and list ways in which supermarkets are stretching their discuss whether they would buy the products mentioned in the article Sainsbury’s bank Reading 2read extracts from Sainsbury’s advertising leaflets and match them with financial products Speakingdiscuss the advantages and disadvantages of buying several services from one providerUnit 4 b Public Relations Teaching aims and requirements: To enable students to talk about PR To parctise reading for specific information To practise listening for specific information To practise writing a formal letter of invitation To enable students to describe their duties and responsibilities Important and difficult points:How to organise a PR event Teaching content: What is public relations? Listening 1sort duties into the responsibilities of the PR and Marketing then listen to the PR Manager at Skoda describe her responsibilities Vocabularymatch verbs with phrases to list the PR Department’s duties and responsibilities Language focusfocus on language for describing duties and responsibilities Speakingexchange informaiton about their own duties and responsibilites The benefits of good PR Listening 2discuss how Skoda could have changed its image so then listen to the Skoda Manager again and pare their discuss how they and the public see their own panies Organiding a PR event Readingplete s schedule for organising a press launch Speakingorganise a press launch for a product of ther choice Writingwrite a formal letter of invitation to the product launchUnit 5 a Relocation Teaching aims and requirements: To enable students to talk about relocation To parctise reading for gist To practise listening for specific information To raise awareness of the features of report writing and practice writing reports To review parative and language of similarity and difference Important and difficult points:The reason for relocation Teaching content: Why do panies relocate? Speakingdiscuss the reasons why panies relocate Reading 1read a page from a brochure about relocating to Ireland and match paragraph headings with numbered paragraphs Language focusfocus on parative and superlative forms Speakingdiscuss the reasons given for relocating to Ireland and put them in order of importance for their pany Arranging to relocate Speakingdiscuss the reasons why people relocate and the arrangements they have to make Reading 2read a report on a relocation pany, Fenway Software, and tick the services which meet its needs Language focusfocus on the structure, layout and typical phrases used in reports Listeninglisten to a conversation and tick the services a different relocation pany offersUnit 5 b New Premises Teaching aims and requirements: To enable students to talk about office space and facilities To practise listening for directions To practise letter writingTo review the l
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