國外廣告公司簡介(專業(yè)清晰視覺沖擊)（ppt103頁）-文庫吧
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【正文】 reatives Viral effort Results – – – 2. Teasing phase: viral effort Broadcast to different ings lists: “Brice site of the day” Other Emakina optin lists ... … ... 2. Teasing phase: viral effort – Research work: – Find first echelon of target traffic sites: write the editorials directly access the videos ? Forums: , Sky forums, blogs… ? Funny sites: , – Find second echelon: sites that help people to find the promotional material increase references FR (80sites) NL (70sites) EN (50sites) – – – – – – – – – – – – – – – 2. Teasing phase: viral effort Create site accounts and start posting: rademakd/******** /********* rademakd/*************** rademakd/***** rademakd/******* rademakd/******* rademakd/************** rademakd/******* rademakd/******* rademakd/******* 2. Teasing phase: viral effort – Insertion activation: forum posts – We maintained a diary to keep track of what posts were when inserted (to avoid duplicates). Editorials and promotional texts were custom adapted to the style of the site in order to increase the changes of acceptance: 28/07/2023 NL submit Dude, don39。t pimp my car (link) Bald guys should NOT try to pick form up chicks… 28/07/2023 NL submit Zoals ze in 39。t Engels zeggen Is that a gun in your pocket or are e/forum form you just happy to see me? (link) 39。t Zal wel weer een of andere reclame zijn maar toch goed gedaan… – Insertions of certain material were followedup by insertions of other material. This allowed us to be present at many fronts with a variety of material 2. Teasing phase: viral effort – Insertion activation: funny sites 2. Teasing phase: viral effort – Emails to webmasters – Mails were sent to various webmasters to convince them to pick up leads. Webmasters are always on the lookout for new original material and catchy headlines – We assisted them in this by suggesting headlines and matching captions – Close to a hundred webmasters were contacted like that 2. Teasing phase: viral effort – See also appendix 1: mention/review of the teasing phase on (e)marketing sites/blogs – 2. Teasing phase: viral effort Even after the launch… – 2. Teasing phase: viral effort Even after the launch… – – 2. Teasing phase Creative concept Campaign map – – – Creatives Viral effort Results – – – – – – 2. Teasing phase: results – Quick facts: Total traffic: Before product launch: Highest day peak: Language ratio: Number of video views: Peak on number of links: 216,574 unique visitors 102,212 unique visitors 22,025 (Sunday, July 31) NL 57% FR 43% +/ 275,000 (all videos) +/ 250 2. Teasing phase: results – Comparison webvertising vs. viral: (*: see next slide) – Overall figures: ? Paid bannering: ? Viral traffic: – Before product launch: ? Paid bannering: ? Viral traffic: – Within identified top5 referrers: ? MSNBannering: ? Skybannering: ? Main posts stimuli: 73,144 visits (33%)* 143,430 visits (66%) 73,144 visits (60%)* 47,843 visits (40%) 25% of referred traffic 10% 65% of referred traffic 2. Teasing phase: results – Note on accuracy: – Reported unique visitors/visits numbers are guaranteed minimums ? In reality, one can add 1020% to pensate for proxy caching effects (. large corporations frequently surf from a single IP address and all employees count as 1 visitor) – Missing referrer data ? We can not independently confirm (via our referencing counter) the numbers as reported by MSN/Sky but we accept them ? Normally we can confirm these numbers with an
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