臺(tái)大消費(fèi)者行為cb 08 learning-文庫(kù)吧
2025-02-25 15:26 本頁(yè)面
【正文】 刺激類化 ?family branding ?product line extensions ?licensing ?lookalike packaging 2023/04/17 8 ch 08 Instrumental Conditioning ? Also known as “Operant Conditioning” 操作制約 ? 4 types of learning outes: positive reinforcement, negative reinforcement, punishment, extinction 2023/04/17 9 ch 08 Four Types of Learning Outes 2023/04/17 10 ch 08 Reinforcement Schedules ?Total Reinforcement (continuous reinforcement) ?Partial Reinforcement ?Systematic Reinforcement ? fixedinterval 固定間隔增強(qiáng) ? fixedratio 固定比率（次數(shù)）增強(qiáng) ?Random Reinforcement ? variableinterval ? variableratio 2023/04/17 11 ch 08 Vicarious Learning ? Also known as “observational learning” or “modeling” ? individuals learn behavior by observing the behavior of others and the consequences of such behavior ? 3 ways of modeling: ? overt modeling 外顯模仿學(xué)習(xí) ? covert modeling 晦隱模仿學(xué)習(xí) ? verbal modeling 口頭模仿學(xué)習(xí) 2023/04/17 12 ch 08 Cognitive Learning Theory ? Cognitive learning: Learning based on mental activities ? Range from very simple information acquisition to plex, creative problem solving ? Information Processing Model: A cognitive learning
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