企業(yè)家身份商務戰(zhàn)略entrepreneurship06b-文庫吧
2025-02-18 16:28 本頁面
【正文】 ssion Reasons for existence Objectives What results to acplish by when Strategies Plan to achieve the mission objectives Policies Broad guidelines for decision making Programs Activities needed to acplish a plan Performance Actual results Budgets Cost of programs Procedures Sequence of steps needed to do the job How? (proses manajemen strategi) Feedback/Learning: Make correction as needed Strategic Management Economic Social Cultural Demographic Environmental Political Legal Governmental Technological Competitive trends Events External Opportunities and Threats Societal Environment ? Sociocultural Forces ? Economic Forces ? PoliticalLegal Forces ? Technological Forces Task Environment ? Shareholders ? Goverments ? Suppliers ? Special Interest Groups ? Employees / Labor Unions ? Customers ? Competitors ? Creditors ? Trade Associations ? Communities Porter’s Generic Strategies Target Scope Advantage Low Cost Product Uniqueness Broad (Industry Wide) Cost Leadership Strategy Differentiation Strategy Narrow (Market Segment) Focus Strategy (low cost) Focus Strategy (differentiation) Points: ? A firm positions itself by LEVERAGING its strengths ? Porter argued that a frim’s strengths ultimately fall into 2 of 2 headings: cost advantage and differentiation ? It is called “generic” because it is not firm or industry dependent, it is a strategy that everyone can apply with some measures
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